Testimonial Torel Boutiques

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Torel Boutiques is a collection of four prestigious guest houses and hotels in Portugal. Each a unique place with a character, breathing new life with tailored and hand-made Portuguese art and interior design. Known for distinctive narrative-hotel creations, the hotel team dedicates their imagination to the modern and curious traveler who seeks more than a room key – an exclusive lodging with a twist. This spirit has made Torel Boutiques a brand in Portugal and beyond.

All establishments encompass the spirit of comfort and refinement, providing dedicated service, and hosting guests in a very personal manner. Each narrative-driven hotel within the collection tells the history and the stories of Portugal. This has made Torel Boutiques the most innovative and exciting hotel collection in Portugal.

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What influenced your decision to partner with Guestcentric?
We only had one hotel prior to partnering with Guestcentric in 2016. At this time, our website and booking engine provider at the time left much to be desired. Not only were we receiving minimal direct bookings, but the look and feel of our hotel website were very poor.

Because our hotel website was and still is our business card for online visitors, we recognized the need to change. Guestcentric offered a solution that better aligned to our brand and offer, which is ultimately what influenced our decision to partner with them.

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In your view, what are some of the benefits you have received or expect to receive from using Guestcentric's solutions?
Up until 2016, our hotel website was really just a page to put our business online. Although it had some content and offers, it was not a true reflection of who we are as a brand. Guestcentric has proven to be an excellent upgrade for our business.

With Guestcentric’s fully integrated solution, our hotel website is appealing to guests who visit to learn more about what we have to offer, while our booking engine certainly helps to bolster our direct bookings. It has certainly helped us boost our brand image since 2016, and I am proud to say we now have an excellent online presence.

Guestcentric’s content management system has also given us greater flexibility because we can update offers immediately from the back office. This continues to be critical for us, particularly in the current climate where everything keeps changing all the time. This level of flexibility was not attainable with our previous provider, and we always needed to contact them to make updates.

Our journey with Guestcentric has certainly helped us understand the digital world better, and it has been a very strong partnership. As we step into a new page of digitalization, we expect Guestcentric to embark on this next phase of the journey with us and look forward to continuing to develop and grow together.

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Our journey with Guestcentric has certainly helped us understand the digital world better, and it has been a very strong partnership.

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What is your favorite feature from Guestcentric’s Integrated Website & Booking Engine Solution?

We run a hotel chain, therefore it has been particularly beneficial that our hotel websites all have a consistent brand presence, with the same look and feel. The real strength in my opinion, however, is the hotel booking engine. The flexibility to seamlessly add new features and promotions has truly been beneficial for our hotel.

How has Guestcentric’s Integrated Website & Booking Engine solution improved the sales and marketing for your hotel?

The consistency of Guestcentric’s integrated hotel website and booking engine solution has been critical for our branding, marketing, and communications. Our hotel website is the first point of contact for people who want to know about us, and partnering with Guestcentric has certainly improved our standing.

I remember when I first joined Torel Boutiques Collection in 2016, prior to our partnership with Guestcentric. We used to receive feedback from prospective guests who said they were reluctant to book because they weren’t convinced whether the hotel was what they were looking for or not. With Guestcentric’s integrated website and booking engine, we better convey the majority of great products we have to offer in the online travel world.

As an independent hotel collection, we frequently do cross-marketing throughout our properties. The consistency across our websites also reassures guests that Torel is a great place to visit, in any location where we operate. It’s really key how we are being perceived in the market, and our partnership with Guestcentric has really worked for us in this regard.

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The consistency of Guestcentric’s integrated hotel website and booking engine solution has been critical for our branding, marketing, and communications.

Our hotel website is the first point of contact for people who want to know about us, and partnering with Guestcentric has certainly improved our standing.

How has Guestcentric's Integrated Website & Booking Engine Solution improved the daily operations of your hotel?

The communications and marketing features within the Guestcentric platform are really easy to learn. We can also make changes or updates quickly from the centralized back office, which in turn allows us to be more flexible and agile as an independent hotel group.

How Likely are you to Recommend Guestcentric’s Customer Service and Product to your peers in the industry and why?

Guestcentric’s customer service and support are some of the strongest points. We can count on our key account manager Nelson and Guestcentric’s wider support team to help us in a timely manner.

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