Testimonial Foremost Resorts
Foremost Management Services, Inc. is a hospitality operations & consulting firm specializing in Condominium Hotels. Founded in January of 1997 by principals Greg and Denise Stillman, Foremost Management Services, Inc. brings an experienced, hands-on approach to management. Foremost maximizes a property's value through proper planning, sound organization, proven operational methods, tight fiscal control, and aggressive marketing. Foremost becomes the eyes and ears of a property offering support, direction, and structure to a condominium property that typically involves absentee ownership. Foremost Resorts owns four Resorts: Parkwood Lodge, Westwood Shores, Newport Resorts,and Inn at Little Sister Hill.
Parkwood Lodge features affordable family friendly rooms near Peninsula State Park. Its Fish Creek location makes it central to all Door County attractions! The property also features an indoor pool and hot tub, tennis courts, grilling areas. Parkwood Lodge is just minutes from many Door County attractions, including State Parks, golf courses, mini-golf, go-karts, indoor arcades, fishing, boating, biking, hiking, and horseback riding.
What influenced your decision to partner with Guestcentric?
The promise of ease of use. It was very challenging to work with our previous provider from the backend because we didn’t have the ability to instantly publish or update content or promotions across our website and booking engine. The opportunity to be more autonomous and flexible is ultimately what drove us to join Guestcentric, and we’re happy to say the journey has been going extremely well since then.
How would you describe the website revamp process with Guestcentric for your properties?
We initially agreed to the revamp process to achieve more ease of backend use. Before going into the project with Thomas, we noticed quite a few areas where we would need to request assistance. Thomas said, “You shouldn’t need help with that. You should be able to easily manage your own website yourself, your photos should resize, your fonts should adjust, and overall it should just be easier for you to manage your own website.”
The process was seamless! We had no website downtime throughout the process, no disruptions, and no missed reservations. It was great. We never compromised the user experience on our websites throughout the revamp process. The end result left us very satisfied because not only did our websites stay nice and easy for guests to use, but it was also much easier from our side to implement promotions and stop them when we decided we didn’t need to run them anymore.
Do you feel your newly-revamped property websites better represent your brand and what has been the impact on visitors/guests?
We initially decided to revamp our website in order to improve usability from the backend. Then we received a call from the Guestcentric team to go over the whole branding exercise, which to be honest seemed a bit tedious at first because we just wanted the backend functionalities improved. But going through the motions on that exercise not only helped your team better understand what we were trying to accomplish but also ensured we relaunched websites that better resonate with guests and optimize their experiences.
From our side, we play around a lot with the booking engine and reservation side of things. We are not designers. Therefore, it has been extremely valuable to work with a team of hospitality and web design experts to take care of that side of things and ensure our websites would be appealing to guests. It’s improved our branding as a result. The consistent color schemes are great! We also like the way everything looks amazing from the user’s perspective, with beautiful big pictures that capture the attention of our online visitors.