Each month, we shine our Spotlight on Hoteliers to understand how 2020 has impacted industry and what’s on the horizon for the future. In this month’s Hotelier Spotlight Interview, we catch up with Nienke Badía, Director of Sales at Great Hotels of the World Member, Hotel Okura in Amsterdam. Here, she shares her take on how 2020 has re-shifted the industry’s focus toward sustainable tourism and the importance of focusing on the workforce.
We are now targeting local and neighbouring markets such as Germany & Belgium.
What is top of mind for you right now? What is your biggest concern?
Although 2020 has certainly been a challenge for us and the hospitality industry at large, we are now in a position to really evaluate new products and markets that we did not consider previously. As such, our primary focus is to continuously look at where new opportunities may arise and put strategies in place to pursue them.
Of course, changing measures continue to challenge us. One moment we’ll be directing our best efforts toward attracting short-stays from neighbouring markets only to have the regulations change again. Yet, these circumstances also make us resilient and I choose to remain optimistic by focusing on the opportunities we can pursue in the current climate.
In your view, what has your hotel done which has made a difference during this time?
One thing we have done and still do is that we have kept our guest interactions very personal. More so now than ever before, we call each and every guest before their arrival to ensure we meet their needs. We also keep our guests informed of changing regulations whilst offering them flexible options with their reservations. We also guide guests about local attractions that are still available to enjoy in Amsterdam.
What we have also done really well since the start of the crisis is guaranteeing a safe environment. From the 1st of June, when hotels were allowed to reopen again in the Netherlands, we’ve implemented more safety measures than what was and still is required of us. I am very proud to say that since last week we’re the very first hotel in the Netherlands to receive the GBac certification, which just goes to show that everyone at Hotel Okura Amsterdam is taking this seriously and we are acknowledged for that too.