Channel Manager

Channel Manager

What is a Channel Manager?
Advantages of a Channel Manager
What does a channel manager do in sales?

Guestcentric’s channel manager integration helps hotels efficiently manage and synchronize room inventory, rates, and availability across various online distribution channels. Read on to learn more about what a channel manager is and if your hotel needs one. 

What is a Channel Manager?

Channel managers for hotels are designed to facilitate the distribution and management of a room inventory, rates, and availability across various online booking channels. These channels include online travel agencies (OTAs) like and Expedia, global distribution systems (GDS), the hotel's official website, and other online platforms. 

Channel managers serve as a central hub that allows hoteliers to update and synchronize information in real time, ensuring consistency and accuracy across all channels. This eliminates the need for manual updates and reduces the risk of overbookings or discrepancies in rates and availability. By automating the distribution process, channel managers help hotels maximize their online visibility, optimize revenue potential, and streamline operational efficiency in the competitive online booking landscape. 

Guestcentric boasts a direct integration with the world’s leading channel manager, SiteMinder. Therefore, hotels that work with us can connect to a host of channels as part of their distribution strategy. 

Advantages of a Channel Manager

You may be wondering: “Do I need a channel manager?” The answer to this question depends on an array of factors related to the size of your property, the complexity of your distribution strategy, and your goals for managing online bookings. Hotels should also consider the number of channels they use and how frequently they need to update rates and availability. 

If you are a large hotel or group with complex distribution needs, then a Channel manager can offer several benefits in terms of operational efficiency, revenue optimization, and guest experience. Here are some key advantages of using a channel manager:


In summary, channel managers empower hotels to efficiently manage their online distribution strategy, minimize manual work, reduce errors, optimize revenue, and enhance the overall guest experience. They play a crucial role in the modern hospitality industry by enabling hotels to effectively navigate the complex landscape of online bookings.

What does a Channel Manager do in Sales? 

In the context of hotel sales, a channel manager plays a significant role in streamlining the distribution of a hotel's inventory, rates, and availability across various online booking channels. Here's what a channel manager does in sales

In essence, a channel manager enables hotels to efficiently manage their room inventory and rates across a multitude of online sales channels, ensuring accurate information, minimizing errors, optimizing revenue, and improving the overall efficiency of the hotel's sales strategy.

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