GuestCentric joins the GDS race having acquired the well-established GW chain code

GuestCentric, the leading provider of cloud-based, digital marketing hotel software, has acquired the GW chain code and now offers a new range of GDS services from stand-alone seamless GDS connection to a full package of corporate sales and marketing services.

GDS continues to be a key booking channel for hotels this year, as GDS bookings increased by 11.6% between 2015 and 2016 in a sample of 6,000 hotels and most bookings via travel agents and travel management companies are GDS Bookings. From that same sample, a number of room nights booked via GDS grew by 1.08 million this year, which is an increase of 10.4%. Needless to say, with all this good news, hotels focussing on the GDS channel will know that it is indeed a critical source of revenue and bookings for the upcoming years. (Hugh Fisher, Sabre)

The Global Distribution System (GDS) is a comprehensive travel shopping and reservation platform that connects hotels to 600,000 travel agents worldwide and enables them to access to live inventory of rates and availability, giving your hotel exposure all over the world. In addition to this, being a convenient 1-stop shop, the GDS is the preferred platform for corporates and business travel buyers, which is a lucrative segment for hotels.

For the past 15 years, the GW Chain Code has been building its brand to become a reliable source of quality hotels that is known and trusted by travel agents. The Chain Code is a two-letter code used by the GDS to identify the representation of a company that a property is associated with and it is a vital sales and marketing instrument used by hotels.

GuestCentric is now providing fundamental GDS services with the GW Chain Code starting from a seamless connectivity to all GDS platforms as well as corporate sales and marketing representation services. In addition to this, GuestCentric helps independent hotels to compete in the business travel marketplace by consulting properties on public rate strategies and participates in all GDS Best Rate Guaranteed Programmes to make sure GDS production and revenue is maximized.

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