In this video Kevin May Editor of Tnooz talks about the important role that online social media plays in the travel industry. Particularly in the hotel industry.
The importance of online social media is huge in the hotel industry because it lowers the barriers of entry to reach potential customers. It opens a world of possibilities for the independent properties, because it opens horizons in different markets that before they were not able to reach.
Now a days thanks to social media channels like Twitter and Facebook, hoteliers have easier ways to engage customers and reach out people with no limits. Independent properties do not need to spend thousands of dollars in marketing to reach customers. Now with online social media they only need to know the social media channels where they hang out and reach out to them via that source.
You can watch Kevin May in HD here