Welcome to the last video of the Revenue Management Series Part II Social Media and Rate Recovery. In the past videos Pedro Gomes talked to you about the importance of social media and how to take advantage of Twitter, Facebook and TripAdvisor to promote your property.
Now that you learned how to use the social channels to promote your property you need to know how you can monetize the interactions. What a best way to explain what steps to take than to use a real case study as an example. In two years Dell computers have generated as much as $6.5 million in total revenue generated through Twitter. They were able to achieve this by creating an online outlet on their Twitter channel where they sell their perishable inventory.
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