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GuestCentric embraces Wordpress design community

Monday, March 8th, 2010

GuestCentric embraces WordPress community of more than 200 million blogs and websites with an innovative online booking plug-in

WordPress plug-in enforces GuestCentric’s hotel booking engine as the most portable in the industry

GuestCentric Systems the premier Software-as-a Service provider for the independent hotel industry today announced the availability of a plug-in that allows websites and blogs built on WordPress to easily include GuestCentric’s innovative hotel booking engine.

The new plug-in opens the door to WordPress designers to create websites with state of the art technologies for the hotel industry. For the first time designers can easily offer fully integrated e-commerce facilities on websites and/or blogs, by installing GuestCentric’s portable booking engine to promote online bookings. The new plug-in is available at http://wordpress.org/extend/plugins/guestcentric-booking-gadget/

The idea was to create a WordPress plug-in that simplified the insertion of GuestCentric’s booking engine by using an easy-to-use widget interface,” said Pedro Araujo author of the booking engine WordPress plug-in. “the installation of the plug-in is extremely easy. All you need to do is to insert an API Key that is provided by GuestCentric platform, select the type of widget and in less than a minute a property can have direct online bookings from a WordPress webpage.

GuestCentric provides the fastest hotel booking engine in the industry based on the latest Ajax technology. The booking engine provides guests a unique secure shopping experience with a Rates+Availability map that allows increasing conversion rates, maximizing revenue-per-stay and generating satisfied guests. The shopping experience is uniquely interactive, allowing key features like deal shopping or one-click checkout for returning guests.

The WordPress web design and development community has created over 200 million websites and blogs. The new plug-in developed for WordPress is a response to WordPress web designers need to include top-notch e-commerce solutions on hotel sites and blogs.” said Filipe Machaz, GuestCentric’s Vice-President of Product Management “With this new application, WordPress designers finally have the opportunity to easily offer great hotel websites and enhance their market share in the hotel industry. By embracing this leading-edge community GuestCentric will continue its path to level the playing field for independent hotel owners and operators.

WordPress platform is preferred more and more by hoteliers around the world, because it simplifies the integration of blogs with CMS; this provides managers different and better ways to promote hotels online.

About GuestCentric
GuestCentric Systems develops and markets web services that revolutionize the way independent hotels work. GuestCentric has built a Software as a Service platform that allows independent hotels to develop long-standing relationships with guests, improve online revenues and lower expenses associated with online distribution. Also it provides hoteliers with a professional hotel website design. Through use of Web 2.0 technologies, GuestCentric provides easy-to-use tools at reasonable prices that up until now were only available for hotels with big budgets.

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GuestCentric Systems offers the best revenue share pricing plan for E-commerce management tools in the hotel industry

Tuesday, February 9th, 2010

GuestCentric Systems (http://www.guestcentric.com), the premier Software-as-a Service provider for the independent hotel industry, announced a new pricing model for its web-based e-commerce management solution capped at $499. This new pricing model includes GuestCentric’s best-in-class hotel booking engine, hotel analytics, guest CRM and the just released social commerce tools.

Despite GuestCentric’s consecutive months of increased sales records, in 2009 we noticed that some prospect properties from our main markets US, UK and Spain were not able to commit to the monthly fixed cost. That was when it was decided to share the risks with our customers and offer a revenue-share plan with a monthly threshold that will simplify our pricing and expand our potential customer’s base.” Said Miguel Gaia GuestCentric’s E-commerce director

With the new pricing plan, hoteliers are guarantee that they will only be charged for usage of the comprehensive e-commerce management platform when they make money. The default rate for hotels of up to 100 rooms is 6% capped at $499 for bookings that are processed with GuestCentric’s portable booking engine. This means that regardless the amount of reservations received per month, hoteliers will never pay more than $499. For properties larger than 100 rooms or portals with multiple properties, the pricing will be negotiated on a case-by-case basis.

The new pricing provides opportunities for independent hotels to have access to top-notch technology to sell their rooms online, manage rates and availability, and optimize their customer engagement process using social media outlets at affordable prices. This breakthrough pricing presents for the first time a real opportunity for small hotels to access such a high-end product.

About GuestCentric’s features:

Powerful e-commerce

  • Portable hotel booking engine – GuestCentric’s best-in-class booking engine provides a unique shopping experience with unparallel speed and convenience for guests willing to book online. GuestCentric’s booking engine is the only portable booking engine in the market that can be directly integrated to different websites, like Facebook, YouTube or partner websites.
  • Hotel analytics – GuestCentric offers dashboards and reports provides alerts and notification of how to improve the property’s online progress, as well as check the website’s visibility, sales focus, bookable offers, and overall performance.
  • Guest CRM – The system automatically collects a complete guest profile with the guest’s stay history. This information is crucial to create successful marketing campaigns to promote special deals and loyalty.

Social customer engagement

  • Twitter center – Send, track, monitor and schedule messages on Twitter and easily monitor what people are saying about the property.
  • Follower specials – Increase the brand exposure, create a loyalty program and easily reward social media followers with special deals created and available exclusively for them.
  • Customer intimacy – Provide a more personalize service to your guests and learn more about who they are, what they want, need or think. Twitter profiles as well as last post are fully integrated with guest’s profile.

Time saving tools

  • Set and forget setup – The easy-to-use interface of the platform allows a quick setup process in 45 minutes.
  • Multilingual support – Increase brand presence and reach other regions by offering the booking engine and website in up to 5 languages in a fast and intuitive manner.
  • Picture manager – a sophisticated and intuitive picture manager that allows you to easily upload and display images as you wish on your website.

Additional pricing information and details on signing up for a 14 day free trial, available on http://www.guestcentric.com/pricing

About GuestCentric Systems
GuestCentric Systems develops and markets web services that revolutionize the way independent hotels work. GuestCentric has built a Software as a Service platform that allows independent hotels to develop long-standing relationships with guests, improve online revenues and lower expenses associated with online distribution. Through use of Web 2.0 technologies, GuestCentric provides easy-to-use tools at reasonable prices that up until now were only available for hotels with big budgets.

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Solutionz Media and GuestCentric Systems Partner to Introduce Revolutionary Social Distribution Service for Accommodations Industry

Tuesday, December 8th, 2009

Customer Engagement Platform “Cracks the Code” on Monetizing Social Networking

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Fairfield, NJ – Solutionz Media social media think tank innovator today announced a partnership with GuestCentric Systems, the premier Software-as-a Service provider for the independent hotel industry, providing the first end-to-end social media solution for the accommodations industry.

“For the first time, hospitality companies will be able to use Twitter and Facebook as booking channels, versus just a way to communicate with customers and prospects, changing the distribution landscape. Now hotel operators, resorts, campgrounds, bed & breakfasts and other hospitality providers can plan, implement, maintain, drive revenue and measure results from each of their social media channels,” said Solutionz Media Managing Partner, Tiffany Topcik. “This new solution takes the use of social media marketing to a whole new level by combining proven social media strategies with the technology to drive and measure the ROI.”

“Engaging and driving business through virtual communities of over 200million users is now a vital component of the accommodations industry’s distribution strategy,” said GuestCentric President and CEO Pedro Colaco. “Our new Customer Engagement Platform is an extremely powerful, easy-to-use, comprehensive solution to build brands and increase the customer base, quality of relationships and loyalty at an affordable price while improving online revenues and lowering online distribution-related expenses.”

Solutionz Media and GuestCentric Partnership

Topcik said that up until now, many of the smaller, independent accommodations operators have lacked the expertise and tools to effectively integrate social media marketing into their traditional marketing and distribution strategies. “The Customer Engagement Platform solves this problem by providing the functionality to manage extensive media campaigns and measure the effectiveness of promotions and ROI with a booking engine and relevant analytical tools,” said Topcik. “Our combined solution also offers channel cost analysis, monitoring and alerts, a social media reputation audit and ongoing social distribution management to insure that users avoid spamming by successfully moving their customers up the ‘social engagement ladder’.”

“Social media allows accommodations providers to know their customers intimately, anticipate their needs and service them better than ever before,” said Colaco, “and increase brand awareness, bookings and word-of-mouth referrals in the process.” He said the service is immediately available by contacting either Solutionz Media or GuestCentric.

About Solutionz Media

Solutionz Media, founded in 2009, is a social media think tank and innovator, integrating the traditional marketing disciplines with the new array of social media tools to build brand and reputation. Opportunity assessments, strategic planning, training, facilitation and brand audits are provided by sister company, the Solutionz Group. Founded in 1996 by Chicke Fitzgerald, CEO, this business development and strategic consulting group offers worldwide resources comprised of travel industry veterans, business leaders and experts in a number of business disciplines, with special expertise in the GPS/Navigation, telecommunications, financial services and member services industries. For more information please visit www.solutionzmedia.com, email tiffany@solutionz.com, or call Tiffany Topcik at +1-(847) 224-0153.

About GuestCentric Systems

GuestCentric Systems develops and markets web services that revolutionize the way independent hotels work. GuestCentric has built a Software as a Service platform that allows independent hotels to develop long-standing relationships with guests, improve online revenues and lower expenses associated with online distribution. Through use of Web 2.0 technologies, GuestCentric provides easy-to-use tools at reasonable prices that up until now were only available for hotels with big budgets. For media inquiries, please contact: Karla Martinez GuestCentric Systems +1 (203) 989 0173 karla.martinez@guestcentric.com

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GuestCentric Introduces Breakthrough Customer Engagement Platform for Hotels

Wednesday, November 18th, 2009
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Fairfield, NJ – GuestCentric, the premier Software-as-a-Service provider for the independent hotel industry, announced the launching of a breakthrough customer engagement platform. The word-of-mouth revolution led by the explosive growth of social networking sites Twitter and Facebook gives hotels access to a new direct distribution and marketing channel to customers.

This new platform allows hotel operators to easily expand their brand with the use of viral marketing strategies and at the same time engage social networking customers by making them feel special.

GuestCentric’s Customer Engagement platform includes:

  • Guest finder – GuestCentric’s Guest finder helps hoteliers to easily find potential customers that are planning a trip to a specific city or are looking for specific dates, features etc.
  • Portable booking link – This gadget enables hoteliers to create a link to the booking engine and sell a specific promotion or room type at a specific date and easily send it to a specific social media customer, embed in an email, etc.
  • Special Twitter Promotion – GuestCentric has the first booking engine with a native Twitter follower restriction that allows hoteliers to offer special deals and packages to hotel followers.
  • Itinerary sharing– GuestCentric is the first booking engine that allows sharing trip information with friends. This viral marketing tool extends the brand by reaching out to thousands of people using the social media outlets.
  • Reputation – The Customer Engagement platform searches, monitors and consolidates what people are saying about a property in a multitude of social media channels like TripAdvisor, Twitter, blogs, news, Facebook and others.

Social media allows hoteliers to engage customers, know who they are, what they want, anticipate their needs and service them better.” said Pedro Colaco GuestCentric President and CEO “GuestCentric’s customer engagement platform enables hoteliers to make guests forget about their bad experiences prior to arrival to the hotel, and encourage them to write about great experiences. This positive energy will generate brand awareness and increased bookings.

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59-room Patti’s Inn and Suites grows online bookings by 500% with GuestCentric Systems

Tuesday, November 3rd, 2009

GuestCentric’s Innovative E- Commerce Features Enable Patti’s Inn To Endure the Economic Crisis and to Take Control of their Online Services

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Fairfield, NJ — Patti’s Inn and Suites, an independent property of 59 rooms located in Kentucky, was looking for online solutions to provide exceptional services for demanding travelers and increase online business. After reviewing all options, GuestCentric was the only vendor that could deliver a top-notch solution in a short time frame and at reasonable prices.

“Online booking was a major deal for our property because our old website didn’t offer online booking. To get a booking engine that engages new demanding travelers we knew we could not go for the cheapest booking engine out there. GuestCentric came out as the clear value winner, as they provide the best booking engine in the industry at a price that a budget property can afford. “ said Ann Martin, Patti’s Inn and Suites’ Manager.

GuestCentric designed a new professional looking website in addition to providing innovative booking engine with its Rates+Real-time Availability calendar. Despite the bad economic environment and over a period of 4 months the property created very successful marketing campaigns that helped to rank first in google organic search. This resulted on an increase in the unique visitors by 370% and an increase in the number of direct online bookings by 500%.

“With my previous website I had to call someone to make changes, the changes could take up to 3 weeks and they had a cost.” continued Ann. “With GuestCentric I have complete control over my website and I am able to change the text freely, upload pictures, change pricing and create special offers. Selecting GuestCentric is one of the best decisions I made in 2009.

About GuestCentric features

GuestCentric is revolutionizing the online presence of hundreds of thousands of independent hotels and is presenting a real challenge to traditional hotel software companies by providing innovative e-Commerce features in an unbeatable Software-as-a-Service model:

  • Utilize a best-in-class one-page booking engine with a Rates+Real-Time Availability calendar to simplify and speed up the booking process.
  • Integrate GuestCentric’s reservation software platform to manage online and offline reservations and avoid double bookings.
  • Easily create a new impact website with the hotel branding where managers can always keep the site fresh by updating content at anytime from anywhere and create online promotions in minutes.
  • Keep track of e-commerce performance in one place using the service’s online marketing performance tools and interactive dashboard.

“The system is very user friendly, I only needed a 30 minute training session to understand the platform and after that I started doing everything myself. If I have a problem I just need to send an email with my concern and within minutes I receive an answer.” finalized Ann

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GUESTCENTRIC SYSTEMS IS LAUNCHING A SERIES OF WORKSHOPS ABOUT REVENUE MANAGEMENT OPTIMIZATION FOR INDEPENDENT HOTELS

Monday, August 31st, 2009

Stamford, CT – GuestCentric Systems, the premier Software-as-a-Service provider for the independent hotel industry, announced the launching of a series of complimentary workshops about Revenue Management Optimization. “During a difficult economic scenario, hotels must have the right tools and tactics to make good use of the hotel services in order to maximize opportunity.” Said Pedro Gomes Product Manager at GuestCentric Systems “This workshop will give viewers some insights on how to sale the right product, to the right consumer at the right time for the right price.”

The workshops will be presented on a video blog format and will include the following topics:

  • Introduction to revenue Management
  • What revenue management strategy do you follow?
  • Choose the pricing strategy that fits you the best

The implementation of a revenue management strategy to maximize revenue and profits is crucial for any hotel. Although revenue management is consider by many a complex business strategy, the basis of it and objectives are very simple: being able to adapt the price of a service or product based on demand, competition, time, market and other factors in order to maximize profits and revenue.
The workshop will be host by Pedro Gomes Product Manager at GuestCentric Systems and will explain the fundamentals of Revenue Management. As a product manager Pedro brings to the table a lot of his past experience on the hotel industry sector. Prior to GuestCentric he acted as E-commerce manager and revenue manager assistant for the Group Starwood Hotels and Resorts in Portugal, Pedro was responsible for the hotels’ on-line distribution, rate and inventory management in OTAs and CRS.

The videos will be posted on GuestCentric’s website on the following dates:

  • Introduction to revenue Management part I – August 31, 2009
  • Introduction to revenue Management part II – September 15, 2009
  • What revenue management strategy do you follow? – September 29, 2009
  • Choose the pricing strategy that fits you the best – October 20, 2009

About GuestCentric Systems

Headquartered in Stamford, CT with offices in UK and Portugal, GuestCentric Systems (http://www.guestcentric.com) is a Software-as-a-Service (SaaS) provider that revolutionizes the way independent hotel operators compete for customers. GuestCentric’s Hotel e-Commerce Optimization is a one-stop-shop solution that offers simple and cost-effective ways for hoteliers to create a professional web site design, integrate direct online booking and online marketing capabilities to boost revenues, lower expenses and develop long-standing relationships with customers. GuestCentric has a growing customer base in the United States and leading tourism markets like the United Kingdom and Spain.

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GUESTCENTRIC E-COMMERCE OPTIMIZATION SELECTED FOR TRAVEL INNOVATION SUMMIT 2009

Monday, July 27th, 2009

GuestCentric will showcase its latest technologies at The Travel Industry Event of the Year

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Stamford, CT – GuestCentric, the premier Software-as-a-Service provider for the independent hotel industry, has been selected to demonstrate at The Travel Innovation Summit @ The PhoCusWright Conference on November 17, 2009. This event showcases the best of breed for technology-based applications designed to stimulate better travel planning and purchasing.

For the past year, GuestCentric has been revolutionizing the online presence of innumerous independent hotels allowing them to close the online gap and compete effectively with traditionally stronger hotels. GuestCentric’s innovative e-Commerce optimization features are delivered in an unbeatable Software-as-a-Service model that provides independent hotels access for the first time with easy-to-use high-end technologies at affordable prices. Success has been overwhelming with 100% conversion ratio of free trial customers in 2009.

We are delighted to be among the few and one of the first five selected to participate in The Travel Innovation Summit” said Filipe Machaz, Vice President of Product Management at GuestCentric. “Being selected for such a prestigious event validates the break-through innovation in the system that we built to revolutionize the way independent hotels look at e-commerce.

The Travel Innovation Summit is a PhoCusWright event that showcases the travel industry’s hottest, most innovative Web and mobile-based solutions. GuestCentric will be among 30 selected start-up and seasoned companies to demonstrate tools, products and sites that significantly impact how travelers research, plan, purchase, organize and memorialize their trips.

About GuestCentric Systems

Headquartered in Stamford, CT with offices in UK and Portugal, GuestCentric Systems (http://www.guestcentric.com) is a Software-as-a-Service (SaaS) provider that revolutionizes the way independent hotel operators compete for customers. GuestCentric’s Hotel e-Commerce Optimization is a one-stop-shop solution that offers simple and cost-effective ways for hoteliers to create a professional web site design, integrate direct online booking and online marketing capabilities to boost revenues, lower expenses and develop long-standing relationships with customers. GuestCentric has a growing customer base in the United States and leading tourism markets like the United Kingdom and Spain.

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GuestCentric Systems raises $4 million in first round to fuel adoption of hotel e-Commerce optimization

Monday, July 13th, 2009

Stamford, CT – GuestCentric Systems, the premier Software-as-a-Service provider for the independent hotel industry, today announced it has completed a $4 million round of institutional financing led by new investor InovCapital, participated by Turismo Capital and all its major seed investors. This round of funding will be used to accelerate GuestCentric’s growth and market share worldwide and increase investment in product innovation related to e-Commerce optimization and customer intimacy for independent hotels.

We are delighted that InovCapital decided to join the GuestCentric team. Their investment as well as the total amount raised in this financing round is the ultimate validation of the progress to date and the significant market opportunity that GuestCentric is addressing” said Pedro Colaco, President and CEO of GuestCentric.

GuestCentric is leading the way in revolutionizing the online presence of hundreds of thousands of independent hotels and is presenting a real challenge to traditional hotel software companies by providing innovative e-Commerce optimization features in an unbeatable Software-as-a-Service model. The closing of the Series A round follows GuestCentric’s highly successful product introduction in 2008 and the rapid growth of its customer base during the past six months, showing an unprecedented 100% customer success ratio of free trials performed in 2009.

The innovative GuestCentric platform comes as a response to independent hotels that want to boost revenues and save on commission costs, by capitalizing on the trend that customers seek a personalized experience and prefer booking directly with the hotel. Hence, hoteliers that relied almost solely on distribution through Online Travel Agents like Expedia are now increasingly choosing GuestCentric for a strong direct online presence, e-Commerce optimization and customer intimacy.

GuestCentric enjoys that rare combination of an opportunity with ground breaking potential and great momentum.” said Joao Fernandes, Vice President at InovCapital. “The distribution paradigm of the multi-billion market for online hotel sales and marketing is undergoing a wave change. We believe GuestCentric is poised to become the star in this emerging market by providing unique e-Commerce optimization features and a break-through business model. We are delighted to work with GuestCentric’s team in expanding the company’s presence globally and further rounding out its product and service offerings.”

To support its efforts, GuestCentric is recruiting for multiple positions. For more information visit http://www.guestcentric.com/about-us/careers

About GuestCentric Systems

Headquartered in Stamford, CT with offices in UK and Portugal, GuestCentric Systems (http://www.guestcentric.com) is a Software-as-a-Service (SaaS) provider that revolutionizes the way independent hotel operators compete for customers. GuestCentric’s Hotel e-Commerce Optimization is a one-stop-shop solution that offers simple and cost-effective ways for hoteliers to create a professional web display, integrate direct online booking and online marketing capabilities to boost revenues, lower expenses and develop long-standing relationships with customers. GuestCentric has a growing customer base in the United States and leading tourism markets like the United Kingdom and Spain.

For media inquiries, please contact:
Karla Martinez
GuestCentric Systems
+1 (203) 989 0173
karla.martinez@guestcentric.com

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THE MELIA PALACIO DA LOUSA BOUTIQUE HOTEL ADOPTS GUESTCENTRIC SYSTEMS AS THEIR ONLINE SERVICE PROVIDER

Tuesday, May 26th, 2009

Melia Palacio da Lousa Hotel launches brand new interactive website and innovative booking engine

USA and Portugal – Melia Palacio da Lousa Boutique Hotel, is Portugal’s first boutique hotel of the hotel chain Sol Melia, uses GuestCentric Systems innovative service to optimize their online presence and increase their direct online bookings. GuestCentric’s integrated service provides high-end tools for online marketing and distribution at affordable prices to independent hotels.

During this time of economic crisis the trends of the travelers are changing, as time goes by there is more demand for online services. Says Pedro Colaco President and CEO of GuestCentric Systems. “It is crucial that hoteliers take control of their offer and that they provide their customers with high-end online services.”

With the use of the best technologies, the new website provides customers all the necessary information about the property and ensures a secure service to make online reservations. GuestCentric platform creates an attractive property display using the industry best practices and intensive usability test, providing the visitors with a unique experience. With GuestCentric’s unique InstantHotel Technology, Melia Palacio da Lousa Boutique Hotel can have full control of their own website, update and edit information whenever is needed.

Since our Hotel is the first hotel from the chain Sol Melia of its class in Portugal we wanted to make sure that our customers received a unique experience not only while staying with us but also while navigating our website and making their reservation. GuestCentric immediately understood our necessities and provided us with the tools to guarantee a unique experience to our guest.” Said Pedro Mendes, sales executive Melia Palacio da Lousa. “GuestCentric service simplifies the life of hoteliers, the service is very easy and fast to use at affordable prices. With GuestCentric service we have control our website.”

With GuestCentric integrated platform Melia Palacio da Lousa Boutique Hotel can now offer the rich, secure and interactive online experience. The innovative booking engine offers visitors a fluid shopping experience with a calendar overview that shows up to 550 days of real-time room availability and pricing information, visitors are guaranteed to find the best available rates when booking online. The new one-screen booking engine decreases the reservation abandon rate by offering a simple and faster booking process.

The Melia Palacio da Lousa also provided with a full featured reservations platform that simplifies the management of the online and offline reservations and maximizes revenue.

Lastly, through the promotion channel the hotel can reinvent their offer. The special offers feature allows the hotel to create promotions with yielding restrictions like max and min stay, advance payment, sell limit and specific dates.

Two weeks after we contacted GuestCentric our new website was ready to be published. We are very satisfied with the progress of our online service, in one month we increased the number of website visitors and due to the interactive booking engine the reservation abandon rate has decrease.” Said Pedro Mendes

About Melia Palacio da Lousa Boutique Hotel

The Melia Palacio da Lousa, the country’s first boutique hotel, is an emblazoned eighteenth century property, recently transformed into a four star hotel, which combines the charm of historic environments to advanced technology. The building is classified as historical heritage and offers ideal conditions to relax and enjoy an exquisite treatment, in a scenario guided by the need for refinement and style.

For more information visit: http://www.palaciodalousa.com

About GuestCentric

Headquartered in Stamford, CT with offices in the UK and Portugal, GuestCentric Systems is a Software-as-a-Service provider that revolutionizes the way independent hotel operators compete for customers with larger players in the travel industry. Its online marketing and booking platform offers a simple and cost-effective way for hoteliers to create a professional web display of the hotel property, integrate direct booking and online marketing capabilities to increase online bookings, lower expenses and develop long-standing relationships with guests.

For more information visit: http://www.guestcentric.com

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GUESTCENTRIC’S SERVICES CERTIFIED BY MCAFEE SECURE FOR MAXIMUM SECURITY AND PRIVACY

Monday, April 20th, 2009

Increased trust by online shoppers increases hotel online bookings by up to 14%

STAMFORD, CT – GuestCentric Systems, the premier Software-as-a-Service provider for the independent hotel industry, today announced the completion of McAfee Secure certification. As the first Software-as-a-Service vendor in the hotel industry achieving this certification, GuestCentric continues to lead the industry in its mission of delivering high-end tools at affordable prices to independent hotels.
According to the latest report by the Travel Industry Association, the travel industry is expected to have a 1.3% drop of overall travel in 2009 but there will be an increase of 10.5% in online travel bookings. In order to capitalize on this trend, independent hotels will need to provide an interactive and secure shopping environment on their websites.

Leveraging scanning technology, McAfee tests and certifies daily that GuestCentric’s service exhibits no vulnerabilities, dangerous content or links that could expose consumers’ computer and personal information to malicious use. The McAfee Secure certification adds confidence to online reservations because buyers know that their information is protected from spyware, spam, viruses, exploits, and phishing and will result in an increase of up to 14% in online bookings, according to studies conducted by McAfee.
“Being the first vendor displaying the McAfee Secure logo in our customers’ booking engines is proof of our commitment to deliver top-shelf solutions to independent hotels,” said Filipe Tappenbeck, Vice President at GuestCentric. “In 2009 hotels will be looking for cost savings and efficiencies. A 14% increase in online bookings will be welcome in a year where offline reservations are expected to decline.”

About McAfee, Inc.

McAfee Inc., the leading dedicated security technology company, headquartered in Santa Clara, California, delivers proactive and proven solutions and services that secure systems and networks around the world. With its unmatched security expertise and commitment to innovation, McAfee empowers home users, businesses, the public sector, and service providers with the ability to block attacks, prevent disruptions, and continuously track and improve their security

About GuestCentric

Headquartered in Stamford, CT with offices in the UK and Portugal, GuestCentric Systems is a Software-as-a-Service provider that revolutionizes the way independent hotel operators compete for customers with larger players in the travel industry. Its online marketing and booking platform offers a simple and cost-effective way for hoteliers to create a professional web display of the hotel property, integrate direct booking and online marketing capabilities to increase online bookings, lower expenses and develop long-standing relationships with guests.

For media inquiries, please contact:
Karla Martinez
GuestCentric Systems
+1 (203) 989 0173
karla.martinez@guestcentric.com

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