How to monetize social media channels for hotels

Video Blog Workshops May 27, 2010 < 1 min read

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How to monetize social media channels for hotels

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Welcome to the last video of the Revenue Management Series Part II Social Media and Rate Recovery. In the past videos Pedro Gomes talked to you about the importance of social media and how to take advantage of Twitter, Facebook and TripAdvisor to promote your property.

Now that you learned how to use the social channels to promote your property you need to know how you can monetize the interactions. What a best way to explain what steps to take than to use a real case study as an example. In two years Dell computers have generated as much as $6.5 million in total revenue generated through Twitter. They were able to achieve this by creating an online outlet on their Twitter channel where they sell their perishable inventory.

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One Comment
  1. Theodora Okafor

    looking for an avenue to make hotel bookings directly from my office. will be able to serve as a rep office in you so require

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