GuestCentric’s “The Digital Future of your Hotel” roadshow is back to discuss how to balance the direct channel with OTAs

International partners such as OTA Insight, Host Hotel Systems, SiteMinder, Tesipro and Small Danish Hotels join GuestCentric in 15 events across 14 European cities, with 12+ speakers


GuestCentric, the leading provider of cloud-based digital marketing software for hotels, announced today the second edition of its “The Digital Future of your Hotel” roadshow, a series of events and workshops directed at hoteliers, to be held under the general theme “How to grow your revenue with the right balance between your direct channel and OTAs”. Together with leading companies from the travel industry – such as OTA Insight, Host Hotel Systems, SiteMinder, Tesipro and Small Danish Hotels –, GuestCentric will be promoting the debate in 15 events across 14 European cities in 6 countries, with 12+ speakers. The first event takes place June 5 in Funchal, Portugal, followed shortly by Barcelona, Spain, on June 19.

“The Digital Future of your Hotel” roadshow objective is to bring together industry experts and hoteliers to discuss new tools and new market trends that present challenges but also opportunities for independent hotels and boutique brands. “We believe that we’re entering the age of direct bookings and we aim to provide hoteliers with the best tools to fulfill that future”, said Pedro Colaco, CEO of GuestCentric. “With this type of events, we and our partners aim to share our knowledge with hoteliers so that they can develop a successful, integrated digital strategy that accounts for the rise of direct bookings and also for OTAs and other players, such as metasearch websites or price comparison engines”, he concluded.

In 2017, the roadshow took GuestCentric and its partners across Portugal and Spain. This time around, alongside the Iberian Peninsula, England, Scotland, Netherlands and Denmark will also host roadshow events. The full list of events is as follows:

  • Funchal, Portugal: June 6
  • Barcelona, Spain: May 22
  • Tróia, Portugal: June 20
  • Madrid, Spain: July 3
  • London, England: July 5
  • Vilamoura, Portugal: July 19
  • Edinburgh, Scotland: September 4
  • Bilbao, Spain: September 25
  • Lisbon, Portugal: October 2
  • Palma de Maiorca, Spain: October 10
  • Oporto, Portugal: October 24
  • London, England: November 8
  • Copenhagen, Denmark: November 13
  • Amsterdam, Holland: December 4
  • Tenerife, Spain: December 11


Event admission is free upon prior registration. Availability is limited and reserved for hoteliers only. For more information and registration, please click here.


About GuestCentric

GuestCentric is a leading provider of cloud-based digital marketing software and services that help extraordinary hoteliers promote their brand, drive direct bookings and connect with customers on all digital platforms. GuestCentric’s all-in-one platform provides hotels with the only unified solution for managing their guests’ online journey: award-winning, high impact websites; an integrated, easy-to-use booking engine; social media marketing and publishing tools; a GDS chain code and a channel manager to offer rooms on Amadeus,, Expedia, Galileo, Google, Sabre, TripAdvisor and hundreds of other channels.

GuestCentric is a proud provider of solutions that maximize direct bookings to hotel groups and independent hotels from collections such as Design Hotels, Great Hotels of the World, Leading Hotels of the World, Relais & Chateaux and Small Luxury Hotels.

GuestCentric is featured on Skift Travel Tech 250, a list of the top 250 travel tech companies shaping the modern-day travel experience.


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