GuestCentric and Flip.to partner to help hotels drive direct bookings through advocacy

GuestCentric and Flip.to partner to help hotels drive direct bookings through advocacy

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Partnership provides hoteliers with a powerful digital marketing platform to reach huge new audiences of potential guests

New York, NY and Orlando, FL, 10 December 2015 – GuestCentric, the leading provider of cloud-based digital marketing software for hotels, today announced that it has been selected by Flip.to, the advocacy platform for hotels, as a preferred partner for hotel digital marketing. Through this partnership, hotels worldwide powered with the GuestCentric solution will now have access to the Flip.to platform, and the ability to unveil, captivate and inspire an entirely new channel of guests through advocacy.

Established in 2010, Flip.to turns guests into a trusted extension of a hotel’s marketing force, helping hoteliers to boost brand awareness and earn new guests.

Flip.to encourages existing guests to share their stories, driving friends and family back to the hotel’s website, and building an ever-growing team of advocates who have a massive impact on reach and bottom line. The platform delivers every new visitor a unique, personal experience, taking them down the path of becoming a future guest, and ultimately turning advocacy in revenue.

“We are very excited to partner with a market leader like GuestCentric to offer hotels a platform that reaches massive new audiences, engages and nurtures site visitors, and builds powerful brand connections,” said Richard Dunbar, Director of Partnerships at Flip.to. “The combination of Flip.to with GuestCentric’s first-class digital marketing solution will empower hoteliers to convert potential new guests and drive additional direct bookings.”

GuestCentric is an award-winning leader in both design and innovation, recognized with over 100 international awards. Focused on revenue generation with simplicity and ease-of-use, its innovative digital marketing software provides all features needed for hotel digital marketing success: sales-oriented and responsive websites, user-friendly booking engine mobile-optimized for hundreds of devices, a channel manager with access to over 400 integrations and extensive reporting and analytics.

“We are thrilled to partner with Flip.to to provide hotels worldwide with a unique and innovative solution to reach huge audiences of potential new guests in a more trusted and authentic way than traditional advertising,” said Filipe Machaz, Vice President of Business Development of GuestCentric. “Flip.to is a great addition to GuestCentric solution. This partnership will allow hoteliers to not only increase website visitors and grow direct bookings, but also lower the cost of customer acquisition.”

About GuestCentric

GuestCentric is a leading provider of cloud-based digital marketing software that helps hoteliers protect their brands, drive bookings and connect to their customers on all digital platforms. GuestCentric’s all-in-one platform provides hoteliers with award-winning responsive web sites for mobile, tablets and desktops; a user-friendly booking engine; a social marketing module to publish deals on Facebook, Twitter and other social networks; and a channel manager to offer rooms on Booking, Expedia, TripAdvisor and hundreds of other channels. GuestCentric has operations in New York, San Diego, London, Barcelona and Lisbon and is a proud partner of hotels that are part of collections like Design Hotels, Small Luxury Hotels, Leading Hotels of the World and Relais & Chateaux. For more information, please visit test.guestcentric.com

About Flip.to

Flip.to is the advocacy platform for hotels that turns guests into engaged advocates, boosting brand awareness and earning new guests. Launched in early 2010, Flip.to is a platform designed to reach travelers around the world in a natural, trusted way, while generating a significant, measurable impact on a hotel’s bottom line. http://flip.to