The first step in this process was to correctly market the brand and hotel experience to their potential guests. This meant developing a new website that would transport the website users to the magical experience of the Southern Californian mountains. This story needed to resonate in such a way that if you’re not into hiking or fresh air, you’d still feel the urge to try it out. The website needed to be a window to the outdoor lifestyle but, even more importantly, it needed to work as a selling tool. Making sure that efficiency was a key element was one of the top priorities of GuestCentric Design team.
The next step was to protect direct reservations by implementing an integrated booking process. This sales funnel is an optimum solution because the website, itself, works as a seamless part of the booking engine, driving the guest and simplifying their options with offers integrated with the content of the page. When you click on a specific offer on the website, the booking engine then shows that specific offer highlighted, compelling guests to book direct.
Last of all, we gave them control over their distribution with an integrated channel manager. This saves them tons of time, every day, because this eliminates countless error-prone, manual updates to the OTA extranets.