Driving direct sales with a brand new website and booking engine

 

GuestCentric provides us with an innovative platform that gives us control over several aspects of our digital marketing strategy,” said Cristina Majó, General Manager of Hotel DO: Plaça Reial. 

Property overview

In the heart of Barcelona, in one of the city´s historic squares, the Hotel DO: Plaça Reial is a unique gastronomic boutique hotel. Located on a historic building date back to 1856 and completely renovated in 2011, this 5-star GL hotel has a total of 18 luxury rooms, most of them with views over the Plaza Real.

Services

  • Website, Mobile and SEO;
  • Booking Engine;
  • Channel Manager;
  • GDS Connectivity.

Main advantages

  • Easy to use and minimum maintenance;
  • Customer Service always available and efficient;
  • Everything is personalized down to the smallest detail;

The Challenge

Scan and swift: Hotel DO: Plaça Reial had no online bookings through their official website. They believed that they should change their mindset and find a global partner that could help them with their online rebranding.

After the first meeting with GuestCentric and with the objectives set, a through scan of the website was needed, as well as identifying the threats in order to turn them them into opportunities: “Our website was totally anti-commercial, lacking good content and pictures and usability wasn’t user friendly”, stated Cristina Majo, General Manager of Hotel DO: Plaça Reial. “More important than that, it was very complicate to book online: we could not even make special offers or manage it ourselves”.

It was then that they decided that they needed to find a solution; otherwise they were going to be missing out on the huge online market.

Our website was totally anti-commercial, lacking good content and pictures and usability wasn’t user friendly”, stated Cristina Majo, General Manager of Hotel DO: Plaça Reial. “More important than that, it was very complicate to book online: we could not even make special offers or manage it ourselves”.

Process

According to Majo, permeating all their company communications with the new brand strategy presented by GuestCentric was the best choice. The services included not only the new website, social media, sales tools and signage, but also booking engine and channel manager: “The expertise in engaging hotel website design and in content management for online and mobile users were the main reasons we have chosen GuestCentric”.

The Results

Swift results speak for themselves

 

 

The outcomes were instantaneous: the new website was user-friendly and the experience had a better look and feel. This new experience of online booking brought a revenue increase.

In addition, the booking engine allowed a better management, including the creation of different offers: “By adding our channel manager, we were able to have a much better control over our distribution, including problems with overbooking.

GuestCentric is always available and they had all the clarity and efficiency when we were building the project from the beginning, having the capacity to understand our message and exceed all our expectations.

 

 

The main outcomes

 

 

  • Revenue increased by 40%;
  • Room Occupancy up to 50%;
  • RevPar up to 40%