Booking Engine Google Tracking Manager and Analytics tracking

GuestCentric just launched a new feature that enables our clients to track, through Google Tag Manager, the following data in Google Analytics:

  • Booking Engine Pageviews
  • Booking Engine Goals
  • Booking Engine Ecommerce

This new feature also improved Google Analytics campaigns data tracking with parameters (utm_campaign, utm_source, utm_medium etc.), allowing a better campaign analysis from Pageviews and Conversions (whether Goals or Ecommerce).

Now, besides the current data hoteliers already have in their Google Analytics, with this feature they will have:

  • Goal data
  • Ecommerce transaction data, which will have offer name, total stay, products (if any), add ons (if any) and campaign data (if any).
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