Manage your TripAdvisor reviews

In this video Pedro Gomes talks about the importance of the user generated content for the independent hotels.

Here you will learn about different strategic actions you should take to monitor your user generated content.
The searching patterns of the customers are changing, now they are easily influence by other customer’s reviews and base their decision in someone else’s experience. That is whyu it is extremely important for hoteliers to monitor their customer’s reviews specially if they are bad. One of the most important things to keep in mind is that your customer´s comments should never be unanswered because they are the best reference you are ever going to find.

Stay tune for the last video of the Revenue Management series.