Hotel Online Marketing

There is no easier and more efficient way to promote your hotel than with online presence. In order to have a successful hotel online marketing, hoteliers need to make sure to have the right content,  a website that is easily found through search engines and maximize the use of social networking sites for maximum brand exposure.

New Customer Engagement Platform

The word-of-mouth revolution led by the explosive growth of social networking sites like Twitter and Facebook provides you with  access to a new direct distribution and marketing channel to customers. Social media allows you to engage customers, know who they are, what they want, anticipate their needs and service them better.

GuestCentric new platform allows you to easily expand your property’s brand with the use of viral marketing strategies and at the same time engage social networking customers by making them feel special. The platform includes:

• Guest finder that helps you easily find potential customers that are planning a trip to a specific city or are looking for specific dates, features etc.
• Portable booking link that enables you to create a link to the booking engine and sell a specific promotion or room type at a specific date and easily send it to a specific social media customer, embed in an email, etc.
• Special Twitter Promotion – GuestCentric has the first booking engine with a native Twitter follower restriction that allows you to offer special deals and packages to the property’s followers.
• GuestCentric is the first booking engine that allows sharing trip information with friends. This viral marketing tool extends the brand by reaching out to thousands of people using the social media outlets.
• Search, monitor and consolidate what people are saying about your property in a multitude of social media channels like TripAdvisor, Twitter, blogs, news, Facebook and others.

GuestCentric’s customer engagement platform enables you to make guests forget about their bad experiences prior to arrival to the hotel, and encourage them to write about great experiences. This positive energy will generate brand awareness and increased bookings.

Effective Hotel Online Marketing

Internet marketing starts with an optimized website followed by a well conceived SEO, web marketing and link strategy program. In GuestCentric’s Online Resource Center, hoteliers are advise on free and inexpensive ways to maximize their visibility and make the best of their online promotions. In addition GuestCentric adds cost effective advertising campaigns and other visibility tactics like: promotions, press releases and adwords campaigns to gradually increase the number of visitors in the website.

Understand the needs of your customers, pamper them with loyalty rewards programs and receive them with a warm welcome back to your property. GuestCentric’s platform automatically retrieves guest information including guest preferences, purchasing habits, payment method, personal data, number of stays, revenue and other relevant information to create a guest database.

GuestCentric offers the necessary tools that will help you improve guest relationships and identify the most valuable customers. In addition double profiles are no longer a problem, the system recognizes returning guests and compiles detailed historical information of each guest.