This week we present Peter Vicich Marketing Manager for Casa Andina Hotels, who talks about his view on social media. Social media is a great way for people to communicate and share their experiences. There are different ways that hotels can benefit from social media, some hotels are able to create long lasting relationships with their customers and create a loyalty programs. Other hotels will benefit from the comments posted by their former guests that will influence their friends’ decision of where to stay when planning a trip. Social media encourages hotels to do better and pay more attention to what their guests are saying and it empowers guests to express themselves.
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