Susan Black Co-Founder of The Black and Wright Group talks about the importance of social media in the travel industry. By learning how to use properly social media channels like Twitter and Facebook, hoteliers can learn a lot from different areas of their business but primarily how to promote their brand online. Social media is about being able to engage customers and establish direct conversations with them to know what they like and what they want in order to offer them a better service. There are many aspects of social media that hotels still need to discover, once they do that they will see the real value that social media can provide to their business.
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