In this new video Sascha Hausmann CEO of RateTiger, talks about how social media is revolutionizing the way the travel industry operates. Hoteliers cannot ignore the importance of social media for hotels especially when talking about their online business. Because of this they need to learn how can hotels monetize social media and leverage social media. In order to benefit from all the social media channels for hotels and make the most out of it, managers must define a social media marketing strategy that suits their needs accordingly to their market. It is important for hoteliers to encourage customers to use platforms like hotel Twitter and hotel Facebook to increase direct bookings.
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