Norm Rose Senior Technology Analyst from PhoCusWright, talks about the impact of social media in the travel industry. Social media is already having a huge impact in the travel industry. The way people plan for their trips is changing thanks to all the social media channels out there, specially TipAdvisor, Facebook and Twitter. The travel experience for everyone becomes more personal because people are sharing a lot more information: where they are, likes and dislikes etc…One of the many advantages of social media is that it connects the hotelier and the customer, allowing a direct conversation between them.There are many social media channels for hotels that should be use by hoteliers, this is the best way for them to advertise their differentiation and increase customer loyalty.
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