Aaron Nissen, the Travel Alberta e-Strategies Director, talks about the important role that social media plays in advertising the hotel industry. Social media is critical for the tourism industry since it can reach many people and work as an excellent viral marketing tool. There are many channels that provide valuable information for travelers but right now people are focusing more in Twitter, Facebook and TripAdvisor as communication outlet, so that is the place where most of the sharing is happening. He also shares with us the value of Twitter for promoting last minute deals.
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