Independent Hotels’ Online Presence Lagging
The gap in online presence is widening between smaller, independent hotels in the US and larger hotel chains that have embraced the web, according to recently released research from GuestCentric.
Independent hotels with fewer than 80 rooms are facing more challenges online, including struggling with basic website costs and functionality, trust and operational issues, accepting reservations, maintaining personal contact with guests, increasing traveler awareness, and lifting low occupancy rates. (read the article)
