Hi, my name is Joao Trindade and I’m with GuestCentric’s Marketing department. I’m stoked to present to you our new website.
For the last year or so we’ve been collecting feedback from customers and website visitors, trying to understand their needs and doubts. What we realized was that in most cases there’s a great lack of understanding on some fundamentals about how the online channel works and the significance of its rapid evolution.
The first glimpse we had regarding this subject was around 8 months ago when we finished the “The Online Gap Report“. This report clearly showed that concerning the online channel, there is a wide gap between the independent hotels and the big chains; most of it caused by this lack of information I’ve just mentioned above.
With this website we are aiming to provide a better service for independent hoteliers and offer you valuable information about the “whys” and “how-tos” of this always evolving online travel market – and we will break it down into numbers. In these uncertain economic times, numbers are more important than ever, as hoteliers seek to ensure their return on investment (yes; the infamous “ROI”).
Most of all, we want to show you how our stalwart one-stop-shop service, with website design, secure hosting, booking engine, reservation platform and hotel marketing can help you boost your business like it did for Hotel Aiken, who continue to increase their direct online bookings by the day and are thus a prominent example of our customers’ success stories.
Our blog was designed as our main source of communication to all of you, so you’ll be able to choose from different categories to help you find the information you’re looking for. Starting January, we will also launch a series of webinars to help you on topics related to website design, yield management, and much more – so stay tuned!
Most of all, we want to continue to receive your feedback, so don’t be a stranger and contact us!
[youtube width="640" height="360"]http://www.youtube.com/watch?v=E3oeuZV799w[/youtube]
PS. We will also continue to post our videos on our YouTube channel, so make sure to check those out.
