The new Summer Edition is now live! This edition is a major release with many new features to make your online presence as strong as ever.

This Summer 2010 release focuses on three vectors:

1. Usability and performance enhancements to better serve a rapidly growing user base
2. Incentives to book mean more reservations for you
3. Social Media enhancements for Facebook and Google Buzz

In detail:

Easier Revenue management

Same features, simpler process, better overview. After extensive usability tests, we rebuilt the entire revenue management area in a way that is more intuitive and easier to work with. It supports all features that you are familiar with, allowing you to manage your hotel prices and availability in a simpler way, saving you precious time.

This is a major change so we invite you to click here to learn more

Notification Bar

We want you to be always informed about what is going on with your online business. To accomplish this we added a notification bar at the footer of your back-end. This discreet collapsible area gives you real time information about tasks that require your attention.

Even better support

We have no shortage of positive feedback from our customers about our support but still we want to improve. We want our customers, you, to use our platform more extensively and take more advantage of what it has to offer. The new help website, introduces you to all key areas from the back-end, allowing you to instantly clarify any doubt or question you may have about the back-office usage. Check it out at http://help.guestcentric.com/

Improved infrastructure to serve you better

We just finalized a massive upgrade to our infrastructure and optimized loading times in order to provide you a better experience with our application. The application runs now quicker and more reliable than ever in a SAS 70 Type II certified infrastructure.

Dynamic low availability information

Now your guests can see in the booking gadget real time warnings of low availability per room type so booking decision process gets faster and bookings higher.

Best rate guarantee stamp

We added a “Best rate guarantee” stamp in the Booking gadget to firmly establish the hotel’s direct online channel as the centerpiece of your marketing strategy. Maintain strict rate parity across all marketing channels and keep your best rate guarantee.

A picture’s worth a thousand words

Now you can show larger images of your room types in the booking engine so guests can better understand what are they actually booking.

Reservation inquiry form

New enhanced reservations inquiry functionality that enables hoteliers to transform generic contacts in booking offers. In one simple click you can send offers to your contacts. This reduces the probabilities of expensive errors and also increases the booking conversions.

Booking engine usability enhancements

We recently concluded a study with the Charleston College in support of our continuous effort to improve booking ratios. Based on the conclusions of the study we performed some updates to the calendar color scheme, label order and price/taxes information as well as other minor adjustments to maximize booking ratios.

Website banner enhancements

Now you can insert an appealing promotion gadget to the website banner to increase the visibility of your special offers and conversion ratios.

Social booking engine

Engage your guests directly via social media, now it’s possible for the guest have a simple communication with friends and “share” specific offers with others over email, Facebook or Twitter.

Facebook promotion

Create your Facebook community and reward them with special promotions exclusively available for Facebook followers. Start your Facebook community by creating special offers that are exclusively available for your Facebook friends. Your brand exposure will increase and you will increase your hotel loyalty programs.

Reservations Source

You now can see where your reservations were initiated and have a better understanding the source that drives reservations to your hotel in order to base your strategic marketing decisions on real data.

Sharing reservation information as calendar invites

In order to better manage their schedule the guests will receive the reservation confirmation email with a calendar invite.

We also want to hear from your experience and we invite you to become part of our Voice of Customer Community and share your comments at http://getsatisfaction.com/guestcentric or just drop us an  e-mail to suggestions@guestcentric.com.