Entienda el ciclo de compra de tu cliente en internet y obtenga mejores resultados!

Registrese Ahora

En nuestro próximo seminario online trataremos de entender el ciclo de compra de nuestro cliente y cuáles son los 4 pasos fundamentales que sigue a la hora de tomar su decisión:

Explicaremos con detalles las claves básicas del éxito para generar más ventas directas para tu hotel, acciones testadas y aprobadas en centenas de hoteles.

¿Piensas que tu hotel es demasiado pequeño? ¿o que te falta personal, presupuesto o tiempo para ponerse al día? ¿O igual tienes los medios pero no sabes por dónde empezar? Pues este seminario es para ti!

Presentaremos al final el estudio de caso del hotel “Casa de Madrid” de la mano del responsable por la estrategia de marketing online del hotel y nuestro invitado especial para este seminario, el Sr. Ashley Usiskin.

Por fin, tendremos la oportunidad de compartir experiencias y abriremos el debate a todos os participantes, para que podamos aportar ideas con base a las necesidades especificas de tu hotel.

Te esperamos!

Un saludo,
Miguel Bahia
Country Manager – España

Registrese Ahora

Hi, my name is Joao Trindade and I’m with GuestCentric’s Marketing department. I’m stoked to present to you our new website.

For the last year or so we’ve been collecting feedback from customers and website visitors, trying to understand their needs and doubts. What we realized was that in most cases there’s a great lack of understanding on some fundamentals about how the online channel works and the significance of its rapid evolution.

The first glimpse we had regarding this subject was around 8 months ago when we finished the “The Online Gap Report“. This report clearly showed that concerning the online channel, there is a wide gap between the independent hotels and the big chains; most of it caused by this lack of information I’ve just mentioned above.

With this website we are aiming to provide a better service for independent hoteliers and offer you valuable information about the “whys” and “how-tos” of this always evolving online travel market – and we will break it down into numbers. In these uncertain economic times, numbers are more important than ever, as hoteliers seek to ensure their return on investment (yes; the infamous “ROI”).

Most of all, we want to show you how our stalwart one-stop-shop service, with website design, secure hosting, booking engine, reservation platform and hotel marketing can help you boost your business like it did for Hotel Aiken, who continue to increase their direct online bookings by the day and are thus a prominent example of our customers’ success stories.

Our blog was designed as our main source of communication to all of you, so you’ll be able to choose from different categories to help you find the information you’re looking for. Starting January, we will also launch a series of webinars to help you on topics related to website design, yield management, and much more – so stay tuned!

Most of all, we want to continue to receive your feedback, so don’t be a stranger and contact us!

PS. We will also continue to post our videos on our YouTube channel, so make sure to check those out.

Our trip to London came to an end and we would like to share with you our last day in the Travel Distribution Summit. The highlight of the day was GuestCentric’s participation in the Hotel Technology Forum, Pedro Colaco spoke about how Web 2.0 technologies are creating the ultimate booking experience for hotel customers and how next-generation booking engine features like interactive deal shopping and one-click-checkout can improve conversion ratios and customer satisfaction.

Overall, it was a successful and fun trip!

We are now preparing our next adventure: HITEC 2008 Austin,Texas

This week was full of interesting events for GuestCentric not only did we organized a webinar with Forrester and launched our new website but we also participated as exhibitors and presenters at the Travel Distribution Summit Europe 2008 in London. This event gives the opportunity to visitors to learn more about online marketing distribution. Is a two day event that offers an exhibit area, seminars and conferences for the attendees.

For all of us the experience was great and we would like to share the highlights of our journey with you.

During the course of the last year we executed several surveys of hotel managers in the US, UK and Spain. As part of the feedback that you provided to us it became clear that different hotels are in different stages of adopting online as a marketing and distribution platform:

• You have a website and a booking engine
• You would like to improve your online presence
• You have a website but don’t believe in online booking
• You don’t have a website

Based on this knowledge, we have created a campaign that explains what the GuestCentric platform can do to address your specific concerns. The campaign is available onour page on YouTube or you can watch the videos here. As always, we would like to have your feedback.

I have a website and a booking engine

I would like to improve my online presence

I don’t believe in online booking

I don’t have a website

Thanks to our marketing department we are now on YouTube. We created a page where we will post relevant videos. The first one is the invite to the launch webinar we are doing with Henry Harteveldt, Vice President and Principal Analyst at Forrester Research and according to Travel Weekly magazine one of the 33 most influential people in travel in the World. Take a look at the video: