Entienda el ciclo de compra de tu cliente en internet y obtenga mejores resultados!

Registrese Ahora

En nuestro próximo seminario online trataremos de entender el ciclo de compra de nuestro cliente y cuáles son los 4 pasos fundamentales que sigue a la hora de tomar su decisión:

Explicaremos con detalles las claves básicas del éxito para generar más ventas directas para tu hotel, acciones testadas y aprobadas en centenas de hoteles.

¿Piensas que tu hotel es demasiado pequeño? ¿o que te falta personal, presupuesto o tiempo para ponerse al día? ¿O igual tienes los medios pero no sabes por dónde empezar? Pues este seminario es para ti!

Presentaremos al final el estudio de caso del hotel “Casa de Madrid” de la mano del responsable por la estrategia de marketing online del hotel y nuestro invitado especial para este seminario, el Sr. Ashley Usiskin.

Por fin, tendremos la oportunidad de compartir experiencias y abriremos el debate a todos os participantes, para que podamos aportar ideas con base a las necesidades especificas de tu hotel.

Te esperamos!

Un saludo,
Miguel Bahia
Country Manager – España

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Una página web más intuitiva

GuestCentric no mudo solamente el visual de su pagina web si no que también incluimos mas información para simplificar su selección .

Entre otras cosas en la nueva página podrá encontrar las características del producto, los clientes en destaque, las últimas noticias sobre la empresa, historias de suceso de nuestros clientes, tarifas, mejorías en la visualización de imágenes y vídeos así como la navegación y usabilidad de la página.

Nos encanta recibir sus comentarios! No dude en contactarnos si tiene alguna duda o comentario marketing@guestcentric.com

Reading the hotel industry news every day is part of my daily tasks. By doing so I try to learn more about what is going on in the industry and new trends. Not surprisingly, nowadays I have found many articles that talk about the economic downturn. Is this crisis really a disadvantage for independent hotels or is it the opportunity for independent hotels to create and optimize their online presence?

“Exactly a year ago around this time we used to have 24 bookings per week, this year we are lucky to get more than 5 bookings. I believe this is related to the decrease of traveling caused by the financial crisis”. These were the words of a Spanish customer that felt the crisis knocking at his door and came to us for online solutions. The year 2008 was marked as the year of innovating online services for the hotel industry: guests became more demanding and expected not only a better service but also a better online experience. There was a continuous shift from the traditional booking channels, typically more expensive, to the online channel. As a result in 2009 online bookings will reach an increase of 10.5% or above.

Although the latest research from the Travel Industry Association’s (TIA) predicts a drop of at least 1.3% in overall leisure travel, hoteliers will see more online opportunities than ever before.   Studies indicate that 80% of travelers make their decision online with 60%  starting their search with Online Travel Agencies (OTA) of which 82% will try to book directly on the hotel website. If properly prepared, independent hotels can put a good fight against chain hotels when competing for customers.

Last year GuestCentric conducted a survey of independent hotels and chain hotels to analyze their online presence.  The results were shocking; we discovered a huge gap between them. Close to 20% of Independents don’t have a website, less than 15% are present in an OTA and less than 10% have some kind of booking engine (for more information please go to “The Online Report”). Looking at these statistics it is clear that independent hotels are particularly at risk  in this new economic climate.

Independent hotels should adapt to new online technologies and benefit from the opportunities that this can create for them (see Hotel Aiken case study). The new environment in 2009 will require changes in the way independent hotels operate to maintain/improve their standing in the hospitality market. Adapting their online presence will create new opportunities for independent hotels: more website visitors, more conversions, more direct online bookings, more revenue and more visibility for their property.

Learn how easy is with GuestCentric to create a good online presence: GuestCentric Integrated Platform

Using highly scientific methods of observation, I’ve discovered that 92% of hoteliers will ask “How much will it/does it cost?” within 56 seconds of a first time conversation. This is a valid concern these days. Understandably, in the current economic climate few business owners are looking to increase their bills but even fewer can afford to miss the opportunity to increase revenue and exposure. GuestCentric’s revolutionary platform includes a sophisticated, professionally designed website, a real time booking engine and a backend management system that will provide oodles of useful information in a format that rivals paint-by-numbers in the user friendly department with the even friendlier condition of NO start up or set up fee. After doing some more rogue research I found that, for most hotels, one to two room bookings per month pays for our sensibly-priced-no-contract service and then some.
This is, of course, after having taken it for a free test drive first. So, with a free trial to give you a head start on getting some commission free bookings followed by pricing that offers instant return on investment – how can you lose? In today’s economic climate and online environment we could all use more services that not only pay for themselves but generate more virtual attention and real business.

Deirdre Knowlton
Senior account manager
+1 203 883 9830
Contact me online

Hi, my name is Pedro Gomes and I am GuestCentric Product Manager. Part of my job is to make sure things run smoothly for our customers and what a better way to know when this is accomplished than to receive enthusiastic feedback about the service. Over a month ago Mr. Gallego an independent hotel owner signed up for GuestCentric’s free trial. He is not what one could call a tech savvy person.

Recently I received news from him; he finished setting up his website, he was extremely proud of the results and very satisfied with how easy the entire process was. Using GuestCentric’s InstantHotel Technology which was developed specifically for hotels, he was able to create a professional looking website, from scratch, by himself in less than a week. He was surprised on how easy it was to develop the right menus structure and to populate the pages with content.

InstantHotel Technology helped Mr. Gallego developing content easily as it uses all the information added to the system to populate the website pages. He was especially pleased on how good his amateur pictures looked on the flash banners. He finished the page by adding some of the available gadgets like Google maps and picture gallery. This was one of those special events for me because Mr. Gallego had zero hours of training on GuestCentric service. It is encouraging for me to hear that all the hours spend on usability tests based on creating easy to use and time saving services for independent hotels has paid off with satisfied customers and it is definitely a motive to continue generating ways to ease up your workload.

Once the website was published he applied a direct marketing strategy provided by GuestCentric on how to increase website visitors, the results were extraordinary but I will tell you more about that some other time.
Check out Vale do Gaio Hotel website at www.valedogaio.com What do you think?

We are happy to announce the release of the latest feature added to your GuestCentric service: the Website Builder.

After long hours of usability tests, we were able to create a simple and easy process to help you manage and create your website content from wherever you are in less than 15 minutes.

The website builder is a content management system tool integrated with the backend of our service. The feature was especially developed thinking on the needs of the Independent Hotels, just like you. This new feature among other things will help you to freely create and organize content for your website, update your website whenever you need and manage your website search engine optimization in a matter of a few clicks.

Learn more about the website builder in the backend of our service.

We are back from Austin! GuestCentric participated in the largest hospitality technology exposition and conference in the US; the Hospitality Industry Technology Exposition and Conference 2008 (HITEC). Attended by over 5,000 hospitality professionals from all over the world, the event took place in Austin, Texas from June 16-19, 2008. GuestCentric was among the +300 exhibiting companies.
Over the 3 days of the show we received many visitors in our booth. The visitors were not only hoteliers interested in learning more about GuestCentric’s offer but also industry analysts, professors and journalists. More importantly this event gave us the opportunity to look at the new technologies in the market and meet colleagues of the industry. After reviewing the services offer to the independent hotels we can reconfirm that GuestCentric is the best Software as a Service provider at affordable prices in the market.
The highlight of the event was on June 17th, 2008, when during a press conference GuestCentric revealed the results of a study conducted that show how the online presence gap between Independent hotels and chain hotels drifts further. The study revealed the big differences in the way hotels manage their online websites to book consumer and business travel online, the amazing part of all is how skeptic people were over the results. If you would like to read more on the results please go to news.

Overall it was a great show and we are pleased with the lessons learned throughout the event.

Our trip to London came to an end and we would like to share with you our last day in the Travel Distribution Summit. The highlight of the day was GuestCentric’s participation in the Hotel Technology Forum, Pedro Colaco spoke about how Web 2.0 technologies are creating the ultimate booking experience for hotel customers and how next-generation booking engine features like interactive deal shopping and one-click-checkout can improve conversion ratios and customer satisfaction.

Overall, it was a successful and fun trip!

We are now preparing our next adventure: HITEC 2008 Austin,Texas

This week was full of interesting events for GuestCentric not only did we organized a webinar with Forrester and launched our new website but we also participated as exhibitors and presenters at the Travel Distribution Summit Europe 2008 in London. This event gives the opportunity to visitors to learn more about online marketing distribution. Is a two day event that offers an exhibit area, seminars and conferences for the attendees.

For all of us the experience was great and we would like to share the highlights of our journey with you.

During the course of the last year we executed several surveys of hotel managers in the US, UK and Spain. As part of the feedback that you provided to us it became clear that different hotels are in different stages of adopting online as a marketing and distribution platform:

• You have a website and a booking engine
• You would like to improve your online presence
• You have a website but don’t believe in online booking
• You don’t have a website

Based on this knowledge, we have created a campaign that explains what the GuestCentric platform can do to address your specific concerns. The campaign is available onour page on YouTube or you can watch the videos here. As always, we would like to have your feedback.

I have a website and a booking engine

I would like to improve my online presence

I don’t believe in online booking

I don’t have a website