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Crescent Hotels delighted after deploying booking engine in just 3 days
Solution was shockingly easy to use. Online bookings increased 3x instantly. Mobile upgrade was a breeze. Promotions bring in hundreds of new guests to the 80-room boutique properties.
The Challenge
Crescent San Francisco is a new interpretation of an original Victorian era building by layering modern design on this San Francisco architectural classic of 80 rooms. Crescent San Francisco is part of the 2-hotel group that has a sister property in Beverly Hills. The challenges for Crescent were:
The Solution
GuestCentric powered Crescent San Francisco with a modern and easy solution:
Best-in-class booking engine
The new Crescent Hotels booking engine offers visitors a fluid shopping experience with a calendar overview that shows up to 550 days of real-time room availability and pricing information, visitors are guaranteed to find the best available rates when booking online. GuestCentric’s one-screen hotel booking engine decreases the reservation abandon rate by offering a simple and faster booking process.
Promotions engine, promo codes for Travelzoo
With the powerful promotions feature, Crescent San Francisco could start to rethink and reinvent their offer. The promotions feature allows the hotel to create special offers with yielding restrictions like maximum/minimum stay, advance booking, sell limit and specific dates. Travelzoo campaigns integrate via promo codes, enabling flash sales of hundreds of room nights.
2011: Mobile and maybe social
With the latest features from GuestCentric, all Crescent visitors that access the Crescent websites from smartphones and intend to book get redirected to GuestCentric’s mobile booking engine. In addition, Crescent is now considering deploying the GuestCentric mobile site and social media solution to maximize their outreach on new, emerging channels.
“GuestCentric really made the decision for us a no-brainer. GuestCentric is user friendly and has made the booking process easier for all.” said Jonathan Wolfe, hotel manager at Crescent Hotels.“With GuestCentric we are able to quickly react to market changes by yielding prices or creating special offers. The new features for 2011 will increase business and improve our social networking capabilities.”
The Results
Bookings instantly increased 4x
The booking engine was setup in just 3 days with a quick 25 minute setup session, followed by Crescent’s staff fine-tuning the offers and inserting the booking engine on Crescent’s website. As soon as the booking engine was live, Crescent noticed an instant boost in reservations, that turned out to be a 4x increase in just 30 days.
Conversion ratio over 5%
Much of the increase in online bookings was driven by a huge increase in conversion ratios. Crescent’s one-page booking engine experiences amazing conversion ratio due to its extreme ease-of-use, great display of offers and good visual cues for room types and special offers.
Promotions generate 45%+ of all bookings
Crescent hotels are focused on providing great value to their customers with advance booking promotions, specials run on Travelzoo, and other time-limited offers. GuestCentric’s ease-of-use gives Crescent Hotels the flexibility to create promotions on-the-fly, which has generated a record 45% of all revenue from special offers.
