Welcome to the last video of the Revenue Management Series Part II Social Media and Rate Recovery. In the past videos Pedro Gomes talked to you about the importance of social media and how to take advantage of Twitter, Facebook and TripAdvisor to promote your property.
Now that you learned how to use the social channels to promote your property you need to know how you can monetize the interactions. What a best way to explain what steps to take than to use a real case study as an example. In two years Dell computers have generated as much as $6.5 million in total revenue generated through Twitter. They were able to achieve this by creating an online outlet on their Twitter channel where they sell their perishable inventory.

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In this video Kevin May Editor of Tnooz talks about the important role that online social media plays in the travel industry. Particularly in the hotel industry.
The importance of online social media is huge in the hotel industry because it lowers the barriers of entry to reach potential customers. It opens a world of possibilities for the independent properties, because it opens horizons in different markets that before they were not able to reach.
Now a days thanks to social media channels like Twitter and Facebook, hoteliers have easier ways to engage customers and reach out people with no limits. Independent properties do not need to spend thousands of dollars in marketing to reach customers. Now with online social media they only need to know the social media channels where they hang out and reach out to them via that source.

You can watch Kevin May in HD here

In this video Pedro Gomes talks about the importance of the user generated content for the independent hotels.

Here you will learn about different strategic actions you should take to monitor your user generated content.
The searching patterns of the customers are changing, now they are easily influence by other customer’s reviews and base their decision in someone else’s experience. That is whyu it is extremely important for hoteliers to monitor their customer’s reviews specially if they are bad. One of the most important things to keep in mind is that your customer´s comments should never be unanswered because they are the best reference you are ever going to find.

Stay tune for the last video of the Revenue Management series.

In this interview Alan Neves Account Manager for Vanguard ID Systems talks about  the importance of social media not only for the travel industry but for all the industries in general. For the moment social media is still at a very early stage and if it is use properly by hoteliers it can play a very important role in their business. With the use of channels like LinkedIn, Facebook and Twitter people found the perfect way to communicate.

You can watch Alan Neves in HD here

This week we present Peter Vicich Marketing Manager for Casa Andina Hotels, who talks about his view on social media.
Social media is a great way for people to communicate and share their experiences. There are different ways that hotels can benefit from social media, some hotels are able to create long lasting relationships with their customers and create a loyalty programs. Other hotels will benefit from the comments posted by their former guests that will influence their friends’ decision of where to stay when planning a trip. Social media encourages hotels to do better and pay more attention to what their guests are saying and it empowers guests to express themselves.

You can watch Pete Vicich in HD here

The Revenue Management Series

Welcome back to the Revenue Management Series, today I am going to share with you some tips about how to effectively promote your hotel in Twitter.
Twitter is one of the major social media networks that simplifies conversations to 140 characters. And reaches an audience of 160,000,000 users. It is very important for a business to be part of this phenomenon because a single message will be visible to millions and millions of people.

Have success in Twitter in 3 simple steps

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Norm Rose Senior Technology Analyst from PhoCusWright, talks about the impact of social media in the travel industry. Social media is already having a huge impact in the travel industry. The way people plan for their trips is changing thanks to all the social media channels out there, specially TipAdvisor, Facebook and Twitter. The travel experience for everyone becomes more personal because people are sharing a lot more information: where they are, likes and dislikes etc…One of the many advantages of social media is that it connects the hotelier and the customer, allowing a direct conversation between them.There are many social media channels for hotels that should be use by hoteliers, this is the best way for them to advertise their differentiation and increase customer loyalty.

You can watch Norm Rose in HD here

John Walsh Vice President of Goby talks about the how social media is a powerful viral tool that if use properly can have a big influence in the success of a business. For the travel industry is no different, with the help of social media channels like Twitter and Facebook hoteliers are able to engage in conversations with customers and learn more about their preferences.

You can watch John in HD here

The Revenue Management Series – Social Media & Rate Recovery

Dear friends,

For reasons beyond our control we are forced to make some changes on the publishing dates for the last three videos of the Revenue Management Series.

• How to promote your hotel on Twitter – to be published April 8, 2010 April 29, 2010
• The importance of social media for hotels – to be published April 15, 2010 May 13, 2010
• Monetize your hotel social media channels – to be published April 22, 2010 May 27, 2010

We are very sorry for this inconvenience. Stay tuned for more interesting information coming up soon.

In this video James Filsinger CEO of Money Direct, talks about how social media is revolutionizing the way people are connecting. The social media channels are an important tool because they help people stay connected, with one simple click, 140 characters or a post you can let the world know where you are, where you stayed, what you ate, what you saw etc… This important aspect of social media can be taken into the advantage of the hotels since it provides a faster and easier way communication between the hotels and millions of people resulting in an increase of brand exposure.

You can watch Claude in HD here