Norm Rose Senior Technology Analyst from PhoCusWright, talks about the impact of social media in the travel industry. Social media is already having a huge impact in the travel industry. The way people plan for their trips is changing thanks to all the social media channels out there, specially TipAdvisor, Facebook and Twitter. The travel experience for everyone becomes more personal because people are sharing a lot more information: where they are, likes and dislikes etc…One of the many advantages of social media is that it connects the hotelier and the customer, allowing a direct conversation between them.There are many social media channels for hotels that should be use by hoteliers, this is the best way for them to advertise their differentiation and increase customer loyalty.

You can watch Norm Rose in HD here

John Walsh Vice President of Goby talks about the how social media is a powerful viral tool that if use properly can have a big influence in the success of a business. For the travel industry is no different, with the help of social media channels like Twitter and Facebook hoteliers are able to engage in conversations with customers and learn more about their preferences.

You can watch John in HD here

In this video James Filsinger CEO of Money Direct, talks about how social media is revolutionizing the way people are connecting. The social media channels are an important tool because they help people stay connected, with one simple click, 140 characters or a post you can let the world know where you are, where you stayed, what you ate, what you saw etc… This important aspect of social media can be taken into the advantage of the hotels since it provides a faster and easier way communication between the hotels and millions of people resulting in an increase of brand exposure.

You can watch Claude in HD here

The revenue management series

Welcome back to the Revenue Management Series season II, in this new series we talk about how to use social media channels to achieve rate recovery for hotels. In this video we are going to focus on how to effectively promote hotel in Facebook. As some of you know Facebook is the most popular social media channel in the web with over 400 million active users around the world. Facebook provides an easy to use platform where you can share information like comments, pictures, videos links etc. with friends. The advantages of using Facebook as part of marketing strategy are many, specially when one single message can be distributed among millions and millions of people. And is also a practical way to have two-way conversations with customers to create ongoing relationships.

Learn more here

Welcome back to the social media series. In this video Claude Walton Director of Language Weaver, talks about the important role that social media plays in the online searching preferences of travelers. Due to the easy interaction, travelers are using social media channels as a communication outlet with hotels. Because of this hoteliers must actively participate in this channels and provide good and useful information to their visitors. Social media is here to stay and as the number of users keep growing the travel industry will also have to go social.

You can watch Claude in HD here

Sascha Hausmann CEO of RateTiger, talks about how social media is revolutionizing the way the travel industry operates. Hoteliers cannot ignore the importance of social media for hotels especially when talking about their online business. Because of this they need to learn how can hotels monetize social media and leverage social media. In order to benefit from all the social media channels for hotels and make the most out of it, managers must define a social media marketing strategy that suits their needs accordingly to their customers.

You can watch Sascha in HD here

The Revenue Management Series

In this first video of the second season of the Revenue Management Series, Pedro Gomes gives tips on the importance of social media for hotels and how it can be use by them to achieve rate recovery.
With the help of different social media channels you can easily listen to what your customer’s are saying on the web about your property. This can be the best free publicity for your brand but you have to make sure you know how to promote your hotel in social media.

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Stay tuned for the second video where we will explain to you in very simple steps How to promote your hotel on Facebook. To be published April 8, 2010

Susan Black Co-Founder of The Black and Wright Group talks about the importance of social media in the travel industry. By learning how to use properly social media channels like Twitter and Facebook, hoteliers can learn a lot from different areas of their business but primarily how to promote their brand online. Social media is about being able to engage customers and establish direct conversations with them to know what they like and what they want in order to offer them a better service. There are many aspects of social media that hotels still need to discover, once they do that they will see the real value that social media can provide to their business.

You can watch Susan in HD here

Welcome back to new episodes of The Revenue Management Series

Dear friends, following the success of the last Revenue Management Series presented by Pedro Gomes, I am very happy to announce that we will be presenting new episodes. Today we launch the second part of the series: Social Media and Rate Recovery; we will focus mainly on the importance of social media for hotels and how use these channels to generate more revenue for your hotel. The new episodes are going to be divided in 5 videos and we will be present them on a weekly basis.

• Listen to your customers – published
• Promote your hotel on Facebook – to be published April 1, 2010
• How to promote your hotel on Twitter – to be published April 8, 2010
• The importance of social media for hotels – to be published April 15, 2010
• Monetize your hotel social media channels – to be published April 22, 2010

I hope you find this information interesting. Stay tuned for more.