Welcome back to the social media series. In this video Claude Walton Director of Language Weaver, talks about the important role that social media plays in the online searching preferences of travelers. Due to the easy interaction, travelers are using social media channels as a communication outlet with hotels. Because of this hoteliers must actively participate in this channels and provide good and useful information to their visitors. Social media is here to stay and as the number of users keep growing the travel industry will also have to go social.

You can watch Claude in HD here

Sascha Hausmann CEO of RateTiger, talks about how social media is revolutionizing the way the travel industry operates. Hoteliers cannot ignore the importance of social media for hotels especially when talking about their online business. Because of this they need to learn how can hotels monetize social media and leverage social media. In order to benefit from all the social media channels for hotels and make the most out of it, managers must define a social media marketing strategy that suits their needs accordingly to their customers.

You can watch Sascha in HD here

The Revenue Management Series

In this first video of the second season of the Revenue Management Series, Pedro Gomes gives tips on the importance of social media for hotels and how it can be use by them to achieve rate recovery.
With the help of different social media channels you can easily listen to what your customer’s are saying on the web about your property. This can be the best free publicity for your brand but you have to make sure you know how to promote your hotel in social media.

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Stay tuned for the second video where we will explain to you in very simple steps How to promote your hotel on Facebook. To be published April 8, 2010

Susan Black Co-Founder of The Black and Wright Group talks about the importance of social media in the travel industry. By learning how to use properly social media channels like Twitter and Facebook, hoteliers can learn a lot from different areas of their business but primarily how to promote their brand online. Social media is about being able to engage customers and establish direct conversations with them to know what they like and what they want in order to offer them a better service. There are many aspects of social media that hotels still need to discover, once they do that they will see the real value that social media can provide to their business.

You can watch Susan in HD here

Welcome back to new episodes of The Revenue Management Series

Dear friends, following the success of the last Revenue Management Series presented by Pedro Gomes, I am very happy to announce that we will be presenting new episodes. Today we launch the second part of the series: Social Media and Rate Recovery; we will focus mainly on the importance of social media for hotels and how use these channels to generate more revenue for your hotel. The new episodes are going to be divided in 5 videos and we will be present them on a weekly basis.

• Listen to your customers – published
• Promote your hotel on Facebook – to be published April 1, 2010
• How to promote your hotel on Twitter – to be published April 8, 2010
• The importance of social media for hotels – to be published April 15, 2010
• Monetize your hotel social media channels – to be published April 22, 2010

I hope you find this information interesting. Stay tuned for more.

In this interview with Mark Watkins Co-Funder and CEo of GOBY talks about the importance of social media in the travel industry. Now a day social media is a huge source of information for people and it play a very important role in the travel industry. With the use of channels like Facebook and Twitter people found the perfect way to stay connected and share travel experiences in order to optimize their trip.

You can watch Mark in HD here

This week we present Richard Warther President and CEO of Vanguard ID Systems Inc.,  gives us his view on how Social Media will become more-and-more important in the travel industry. Rick believes that social media is still maturing and it will take a couple of years until it reaches its full potential. Part of this has to do with the still experimental stage that will lead to simpler and more adaptable applications. Rick focuses his example on video and the multitude of usages that it may have in the near future.  The future success of any business will be definitely related to its ability to spread their brand online through social media outlets; hence we should pay attention and learn from younger generations because, not only they are the future customers but they are the ones tracing the future of online travel. Given the evolution of social media, hoteliers need to start adapting their business to cater for a more tech savvy clientele and what a better way to do that by using social media channels like Facebook and Twitter.

You can watch Rick in HD here

In this week’s interview, we talk with Aaron Nissen. Aaron is the director of e-strategies at Travel Alberta and he shares with us his views on how social media outlets are getting so important especially for hotels. He also focuses on the importance of Twitter for last minute deals and promotion broadcasting.

You can watch Aaron in HD here.

In this interview, Bob Offutt PhoCusWright Senior Technology Analyst, gives his perspective on the power of social media in the  decision process for travelers. He also suggests what direction the evolution of  social media should move towards.

Coming up on Tuesday March 2, 2010 Aaron  Nissen

Last year while attending the PhoCusWright Travel Innovation Summit we met and spoke with many travel industry experts , that shared with us their views about the hot topic: Social Media.

It is with a lot of excitement that I announce the launching of a compilation of videos call the Social Media series . You are going to know what industry experts like: Bob Offutt from PhoCusWright  Aaron Nissen from Travel Alberta, Mark Atkins from GOBY, Peter Vicich from Casa Andina Hotels, Susan Black from the Black and Wright Group, Kevin May from Tnooz among others have to say about Social Media.

Every week we will feature a different video, we hope this information helps you understand how social media works and its importance in the travel industry.

The videos will be schedule as follow:

Bob Offutt  -  PhoCusWright (video will be published on Friday February 26, 2010)
Aaron Nissen – Travel Alberta (video will be published on Tuesday March 2, 2010)
Richard Warther – Vnaguard IDS Systems (video will be published on Tuesday March 9, 2010)
Mark Watkins – GOBY (video will be published on Tuesday March 16, 2010)
Susan Black – The Black and Wright Group (video will be published on Tuesday March 23, 2010)
Sascha Hausmann – RateTiger (video will be published on Tuesday May 30, 2010)
Claude Walton – Language Weaver (video will be published on Tuesday April 6, 2010)
James Filsinger – Money Direct (video will be published on Tuesday April 13, 2010)
John Walsh – GOBY (video will be published on Tuesday April 20, 2010)
Norman Rose – PhoCusWright (video will be published on Tuesday April 27, 2010)
Peter Vicich – Casa Andina Hotels (video will be published on Tuesday May 4, 2010)
Alan Neves – Vanguard IDS Systems (video will be published on Tuesday May 11, 2010)
Kevin May – Tnooz (video will be published on Tuesday May 18, 2010)

Stay tuned because you are going to love what they have to say!