This week we present Richard Warther President and CEO of Vanguard ID Systems Inc., who gives us his view on how Social Media will become more-and-more important in the travel industry. Rick believes that social media is still maturing and it will take a couple of years until it reaches its full potential. Part of this has to do with the still experimental stage that will lead to simpler and more adaptable applications. Rick focuses his example on video and the multitude of usages that it may have in the near future.  The future success of any business will be definitely related to its ability to spread their brand online through social media outlets; hence we should pay attention and learn from younger generations because, not only they are the future customers but they are the ones tracing the future of online travel. Given the evolution of social media, hoteliers need to start adapting their business to cater for a more tech savvy clientele and what a better way to do that by using social media channels like Facebook and Twitter.

You can watch Aaron in HD here

In this week’s interview, we talk with Aaron Nissen. Aaron is the director of e-strategies at Travel Alberta and he shares with us his views on how social media outlets are getting so important especially for hotels. He also focuses on the importance of Twitter for last minute deals and promotion broadcasting.

You can watch Aaron in HD here.

In this interview, Bob Offutt PhoCusWright Senior Technology Analyst, gives his perspective on the power of social media in the  decision process for travelers. He also suggests what direction the evolution of  social media should move towards.

Coming up on Tuesday March 2, 2010 Aaron  Nissen

Last year while attending the PhoCusWright Travel Innovation Summit we met and spoke with many travel industry experts , that shared with us their views about the hot topic: Social Media.

It is with a lot of excitement that I announce the launching of a compilation of videos call the Social Media series . You are going to know what industry experts like: Bob Offutt from PhoCusWright  Aaron Nissen from Travel Alberta, Mark Atkins from GOBY, Peter Vicich from Casa Andina Hotels, Susan Black from the Black and Wright Group, Kevin May from Tnooz among others have to say about Social Media.

Every week we will feature a different video, we hope this information helps you understand how social media works and its importance in the travel industry.

The videos will be schedule as follow:

Bob Offutt  -  PhoCusWright (video will be published on Friday February 26, 2010)
Aaron Nissen – Travel Alberta (video will be published on Tuesday March 2, 2010)
Richard Warther – Vnaguard IDS Systems (video will be published on Tuesday March 9, 2010)
Mark Watkins – GOBY (video will be published on Tuesday March 16, 2010)
Susan Black – The Black and Wright Group (video will be published on Tuesday March 23, 2010)
Sascha Hausmann – RateTiger (video will be published on Tuesday May 30, 2010)
Claude Walton – Language Weaver (video will be published on Tuesday April 6, 2010)
James Filsinger – Money Direct (video will be published on Tuesday April 13, 2010)
John Walsh – GOBY (video will be published on Tuesday April 20, 2010)
Norman Rose – PhoCusWright (video will be published on Tuesday April 27, 2010)
Peter Vicich – Casa Andina Hotels (video will be published on Tuesday May 4, 2010)
Alan Neves – Vanguard IDS Systems (video will be published on Tuesday May 11, 2010)
Kevin May – Tnooz (video will be published on Tuesday May 18, 2010)

Stay tuned because you are going to love what they have to say!

Chicke Fitzgerald live on the Solutionz/GuestCentric partnership.

SolutionZ Media video announcing breakthrough partnership with GuestCentric

Pedro Colaco GuestCentric’s president and CEO talks about GuestCentric Systems

Enjoy!

Earlier this week GuestCentric attended the PhoCusWright Conference and participated at the Travel Innovation Summit. The Travel Innovation Summit is an event that showcases the travel industry’s hottest, most innovative Web and mobile-based solutions.

The first day was full of excitement and preparations, we would like to share the highlight of the day with you:

GuestCentric unveils New Customer Engagement Platform at the PhoCusWright Travel Innovation Summit

The importance of a correct pricing strategy

A flat rate or dynamic pricing? What would be the best pricing strategy for you?

Welcome back to GuestCentric’s workshop series about Hotel Revenue Management Optimization

The implementation of a revenue management strategy to maximize revenue and profits is crucial for any hotel. Although hotel revenue management is consider by many a complex business strategy, the basis of it and objectives are very simple: being able to adapt the price of a service or product based on demand, competition, time, market and other factors in order to maximize profits and revenue.

We hope that the Hotel Revenue Management Optimization series, helps hoteliers to understand the different pricing/revenue management strategies and decide which one fits their property and sales strategy best.

Stay tuned for the next worshop series with Pedro Gomes about Channel Management.