5 innovative tools to improve your direct booking conversion rates

The average conversion rate for direct bookings is about 1%. How to convert those 99% visitors who leave the website?   Recently, hoteliers have taken a great interest in investing in digital marketing tools to attract visitors to their websites. However, statistics show that about 99% of...

Taking advantage of indecision to drive direct bookings

  Currently, there are several indicators showing that there is significant indecision among customers when choosing accommodation. This stems from the huge diversity of highly tempting opportunities and offers that can be found in the online world. Learn how you can take advantage of online user...

Six changes in hotel mobile design for huge mobile screens

Mobile devices have significantly grown in importance in the travel industry. From planning a trip to actually booking hotels and flights, tablets and smartphones are assuming PCs’ functions and becoming travellers’ personal assistants. eMarketer’s latest forecast of digital and mobile travel researching and booking, predicts that...

10 simple measures to increase your direct website traffic

Direct website traffic is very important in the hotel industry. Hotel’s own website and booking engine is where hoteliers have the greatest control over their image, rates, margins and several other essential factors that might also be somewhat controllable on other channels, although never as...

The new digital marketing: brought to you by Graph Search

There’s a saying in real estate that goes: “location, location, location”. The turn of phrase aims to point to the great importance of location when determining desirability of a property. It mentions just this one factor to point to how it is important, but that...

On the demise of SEO: is Google removing keywords to push paid traffic?

  Encrypted search on the rise   In 2011, when encrypted search was made default for logged in users there was a great concern over repercussions in SEO (Search Engine Optimization), as encrypted searches obliterate keywords. While the source of traffic is still “Google”, keywords are “not provided”...

Customizing hotel booking engines

At GuestCentric, our customer base is growing increasingly sophisticated. As a consequence, so do the demands on our booking engine. This fact got me thinking about writing a post on the use of hotel booking engines and how its applicability is changing with time. I...

Hotel SEO: menace or opportunity?

Independent hotels are paranoid about visibility. The hospitality industry is extremely competitive: as within any market with oversupply, capturing market share means someone else is losing market share. Hence, most hotel managers spend an inordinate amount of time thinking about ways to make their hotels...