We want to thank everyone for their availability to meet with us, it was very nice to get to know you. Thank you also for your feedback and interest for our platform we are sure that you will benefit a great deal from it.
We hope to see you at FITUR 2011. For now check out our favorite stands images:
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| Costa Rica | Chile | Dominican Republic |
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| Guatemala | Turkey | Mexico |
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| Jordan | Mozambique | Switzerland |
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| Mexico | Guatemala | Morocco |
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| Colombia | Ecuador | cool stand with bowling alley |
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| cool stand with bowling alley | Madrid | the King and Queen of Spain at the opening |
A team of GuestCentric traveled this week to Madrid to participate in one of the largest event of the travel industry in the world FITUR. With no doubt the hottest topic around was the implementation of new technologies not only in terms of online bookings but also in finding different ways to captivate more customers. During our visit to FITUR we held a couple of meetings with some independent properties that after a demo presentation of the platform provided us very positive feedback. They were very happy to know that the booking engine is not only intuitive from the client prospective (for customers to make a reservation) but is also easy to use and intuitive from a backend user prospective . One thing that definitely caused an impact is the simplicity if the social media management, hotel managers like to know that they can keep track of what is being said about their property without having to spend a lot of time searching in the internet.
FITUR is an event in Madrid, Spain that has been around since 1981, on their first edition it hosted 1,500 exhibitors from 37 countries. This year FITUR showcases 11,000 exhibitors from 170 countries and expects over 250,000 visitors. At FITUR you can find information about: countries, hotels, publications, and governmental organizations among others.
It took us 2 days to see all the stands! Here some pictures.
Colombia stand
Cool stand with a bowling alley!
We will post more about FITUR shortly
The website contains many features such as product features, featured customers, latest company news, customers’ success stories, pricing, the videos and images are showcase using shadowbox application to provide better visibility and we also improved the website usability and navigation.
We are sure that in the new website you will find all the information you need to evaluate our product in relation to your needs. If you have anything you would like to send us your feedback about your experience with the website, send us an email to marketing@guestcentric.com
If there is any specific topic that you would like to learn more about please let us know marketing@guestcentric.com
Case study published in Hospitality Technology posted on 12/24/2009
By Ann Martin, Patti’s Inn and Suites, Corporate Manager
Many small independent hotels are aware of how important the Internet is as a communication channel. However, possessing a strong online presence requires more than having a website alone. It means having a structured e-commerce strategy behind that website that will unleash its true business power. One of the biggest challenges faced by smaller independent hotels is the ability to find a user-friendly, cost-accessible solution that will provide them with total control of their online services.
Like many independent properties, Patti’s Inn and Suites, a 59-room property located in Grand Rivers, Ky., was unhappy with the lack of business being generated from its website. A few of the website’s problems included:
A complete e-commerce solution
Being able to have a strong online presence was a top priority for Patti’s Inn. After conducting an exhaustive search with different online providers, they found that many of the companies that they looked at offered website design, online booking or customer relationship management. But very few offered a complete e-commerce system that is easy to use. GuestCentric’s integrated platform came out as the clear winner.
Patti’s Inn’s new website transmits security and a more sophisticated look, while providing visitors with relevant information about the property. With the new system, Patti’s Inn finally has control of their website and is able to freely update and edit information whenever is needed, eliminating the association with additional charges and waiting periods.
The hotel’s website offers online reservations through a nice one screen booking engine that provides visitors with an easy shopping experience. With a calendar overview of up to 550 days of real-time room availability and pricing information, visitors are guaranteed to find the best rates available online.
Additionally, the platform is very easy to use; Patti’s Inn’s manager was able to start working alone on the system after participating in a 30 minute training session to understand all of the functionalities.
Optimization of online revenue and visibility
Patti’s Inn didn’t escape from the terrible period faced by the hotel industry earlier this year, but shortly after partnering with GuestCentric it started seeing some positive results. There was an improvement on the hotel’s direct online revenue by 500% and an increase in its website unique visitors of 370%. By providing a simple and faster booking process, the property has reduced the reservation abandon rate, and with the fully-featured reservations platform, has maximized revenue and simplified the management of online and offline reservations.
Patti’s Inn and Suites is also currently discovering new ways to optimize and create brand awareness through social media channels with GuestCentric’s new customer engagement platform.
Go to Hospitality Technology
Dear Friends,
GuestCentric Team would like to wish you Happy holidays and a Great Year of Travel!
GuestCentric Team
Article published in Hospitality Technology posted on 12/10/2009
According to recent research published by the Cornell Center for Hospitality Research (http://www.hotelschool.cornell.edu), hotels that are listed on third-party distributors’ websites (online travel agents, or OTAs) can expect to capture reservations in addition to direct sales. The report, The Billboard Effect: Online Travel Agent Impact on Non-OTA Reservation Volume by Chris Anderson, Ph.D., found that when hotels are listed on Expedia, they benefit from an increase in reservations through the hotel’s own distribution channels (including its website), as a result of that hotel being listed on an OTA website.
The benefits associated with these channels are numerous, enabling hotels to extend their reach to a wide community of Internet-savvy travelers, yet it also presents hoteliers with the challenge of effective channel management. To combat this problem, hotels like New York City’s Washington Jefferson hotel (http://www.wjhotel.com) are tapping into channel distribution management technology to update room inventory, create rate parity, and free up man-time.
“The careful management of Internet distribution sites such as Expedia and Hotels.com can help hotels maximize revenue from a point of sale that is yet to be fully explored and understood by the hospitality industry,” wrote Greg Ludwiniak, the Washington Jefferson’s director of sales and marketing in a June 2009 Hospitality Technology article. “While the Internet is becoming the place of choice for consumers to research travel, many hoteliers still struggle to understand these new demands. Manual inventory updates are time-intensive, offer little reward, require employees to spend long days updating multiple channels with the same information, and can be prone to errors if information is updated incorrectly.”
Although the effective management of channel distribution will lead to more online bookings, hoteliers should also never underestimate the power of a sophisticated hotel Website booking engine. The 59-room independent hotel, Patti’s Inn and Suites (http://www.pattisinnandsuites.com), increased its number of direct online bookings by 500 percent following the selection of GuestCentric Systems (http://www.guestcentric.com) to manage its online services.
Like Patti’s Inn and Suites, Warwick International Hotels (http://www.warwickhotels.com) turned to a web booking engine to drive online bookings directly to 27 of the company’s 40 international hotels and resorts. They are using Pegasus Solutions’ (http://www.pegs.com) NetBooker NG Internet booking engine.
“With new functionality flawlessly incorporated into the Warwick web site, NetBooker NG allows us to offer the ultimate reservations experience, with options such as room upgrades and eConcierge services available during booking,” says G. Paul LeBlanc, VP of marketing and sales for Warwick.
Chicke Fitzgerald live on the Solutionz/GuestCentric partnership.
SolutionZ Media video announcing breakthrough partnership with GuestCentric
Posted by Chicke Fitzgerald Founder of Solutionz Media
In the “The Future of the Social Web,” report released by Forrester in April 2009, by Jeremiah Owyang, a Forrester senior analyst, laid out the past, present and future state of the social Web into five overlapping eras. According to Owyang, the era of social commerce was slated to begin in 2011.
Well, social commerce is here. Today
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