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Guestcentric Systems, SA
GuestCentric is the all-in-one hotel digital marketing solution: website design, social & mobile marketing, booking engine and channel managements.

GuestCentric CEO to speak at the BTO 2014 Conference

Monday, November 24th, 2014

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Pedro Colaco will discuss the strategic vision of TripAdvisor in the Metasearch field

GuestCentric, the leading provider of cloud-based digital marketing software, is glad to announce that Pedro Colaco, CEO of GuestCentric, will speak at the Buy Tourism Online (BTO) 2014 Conference in Florence, Italy, on December 2.

Pedro Colaco will conduct a special Q&A interview with Helena Egan, Director of Industry Relations at TripAdvisor, where they will discuss strategies for hotels on Metasearch and TripAdvisor’s predictions and vision for the next years.

BTO is dedicated to travel 2.0 and will explore tools that help tour operators, marketing experts and public administrators to promote their brands on the Internet, such as Big Data, Social Media and Mobile strategies, Werable Technologies, Storytelling in travel and Metasearch.

For more information visit the BTO official website.

When: December 2 2014, 11:20 – 12:00 GMT Time
Where: Fortezza da Basso, 50129 Firenze, Italy

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GuestCentric establishes second U.S. office in San Diego

Tuesday, November 4th, 2014

The new office is a response to an increased number of customers in Southern California

SAN DIEGO, CA, 04 November 2014 – GuestCentric, the leading provider of cloud-based digital marketing software, continues it rapid expansion and announced today the launch of its San Diego office, the second in the U.S. The San Diego office marks GuestCentric expansion to the West Coast and will complement the operations of the New York office and European offices in London, United Kingdom; Barcelona, Spain and Lisbon, Portugal.

The opening of GuestCentric’s office in San Diego has been driven by its significant growth in Southern California, namely in the Los Angeles, San Diego and Palm Springs areas; and increasing regional demand for GuestCentric’s digital marketing software that helps hotels protect their brands, drive direct bookings and connect to their customers on all digital platforms.

“Our Visit Palm Springs website is focused on generating direct reservations for our 60 member hotels. GuestCentric’s user-friendly digital marketing system aligned perfectly with our vision of providing simple booking mechanisms and social marketing tools to publish deals on Facebook and Twitter,” said Mary Jo Ginther, Director of Palm Springs Bureau of Tourism. “We are delighted with the great service they provide for our listed hotels. GuestCentric has an unbeatable value proposition for hoteliers that want to simplify the daily work and have full control over their direct reservations.”

GuestCentric’s cloud-based software is used by thousands of properties in over 30 countries and its adoption in Southern California is expected to accelerate rapidly, following the opening of GuestCentric’s San Diego office. Besides accommodating GuestCentric’s growth and future expansion plans, the new space will allow the company to better serve local customers and unleash new business development opportunities within Southern California.

“We are truly excited to announce the opening of the San Diego office. The expansion of our presence in the U.S. is an extraordinary milestone for GuestCentric and the recognition of our capabilities and expertise in digital marketing for hotels,” said Pedro Colaco, CEO of GuestCentric. “We have been very successful in bringing our market-leading solution to California from New York. Our new San Diego office enables us to work closely with our local customers and strengthens our foothold in the West Coast market. GuestCentric’s team is thrilled about the growth the company is experiencing and this move allows us to consolidate the success we achieved.”

About GuestCentric

GuestCentric is a leading provider of cloud-based digital marketing software that helps hoteliers protect their brands, drive bookings and connect to their customers and on all digital platforms. GuestCentric’s all-in-one platform provides hoteliers with award-winning responsive web sites for mobile, tablets and desktops; a user-friendly booking engine; a social marketing module to publish deals on Facebook, Twitter and other social networks; and a channel manager to offer rooms on Booking, Expedia, TripAdvisor and hundreds of other channels.

GuestCentric has operations in New York, San Diego, London, Barcelona and Lisbon and is a proud partner of hotels that are part of collections like Design Hotels, Small Luxury Hotels, Leading Hotels of the World and Relais & Chateaux.

For more information, please visit www.guestcentric.com

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Improvements in Tag Manager and Analytics

Thursday, October 23rd, 2014

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We have amazing changes that will provide your hotel analytics with more complete and accurate information about campaigns, goals and ecommerce tracking in Google Analytics.

In order to improve the tracking, the Tag Manager and Analytics accounts setup has been changed. To see how the setup works now, please visit GuestCentric Support Page.

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Bigger and bolder images for your website

Thursday, October 2nd, 2014

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Make your hotel website stand out with stunning images!

Our last feature allowed you to have custom image sizes on the Rooms and Promotions page. This week we present you a new feature that will enable the thumbnails to match the size of the actual image.

Contact your ecommerce manager today and find out how you can turn your website into a dazzling experience.

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GuestCentric proves Software can deliver award-winning websites

Wednesday, October 1st, 2014

High-end properties embracing agile software instead of project-based design work

SAN DIEGO, CA, 01 October 2014 – GuestCentric, a leading provider of cloud-based digital marketing software today announced that its software-generated website designs have won over 60 international innovation and design awards like Adrian Awards, Davey Awards, Hermes Creativity Awards, Horizon Interactive Awards, IMA Awards, International Business Awards, W3 Awards and WebAwards.

The software-based transformation that Marc Andreessen pointed out a few years ago is sweeping the hospitality industry, and software companies like GuestCentric are taking over from design agencies when it comes to developing hotel websites. Hundreds of high-end hotels like The Wood Norton (England), Demetria (Argentina), El Palauet (Spain), Chateau Eza (France), Areias do Seixo (Portugal) are showing that they would rather work with software that adapts to user preferences and would rather avoid design agencies that may overcharge for custom-built websites that become obsolete quickly.

“When I was first presented with GuestCentric’s solution, I was skeptical. I thought that you should not mix software with high end web design.” Said David Gonzalez, Director of Sales at the Gran Hotel Son Net, a member of Small Luxury Hotels of the World. “With GuestCentric I realized that design software has made a quantum leap. GuestCentric was able to provide us with the best of both worlds: its software created an amazing web experience that really highlights what guests experience at our property.”

Contrary to what many may think, hotel software companies like GuestCentric do not provide design templates. GuestCentric’s software creates tailored design solutions that have award-wining quality at incredible speed: all 60+ award-winning websites were created and deployed under three weeks. In addition, the Software as a Service model enables hoteliers to change their website and respond to the latest technology and user trends without having to rely on never-ending projects.

“With GuestCentric we got an award winning and sales-oriented website in only three weeks. And we can change it whenever we want, without having to develop a whole new design project.” Said Steven Sweeny, General Manager at the Wood Norton. “GuestCentric’s solution is unbeatable in terms of time and cost, but, most importantly, its agile and adapts as the needs of end-users change. It is the web design solution that fits perfectly premium hotels focused on a sophisticated clientele.”

With a balanced combination of great looking design, engaging display of content and user-friendly navigation, GuestCentric executes web experiences that draw customers’ attention and drive conversions for hotels and provides hoteliers full control and independence to change content, create new pages, highlight special offers or events, etc.

“Cloud software can provide hotels with everything they need for digital marketing success, including award-winning hotel website design that translates into more bookings.” said Pedro Colaco, CEO of GuestCentric. “We are honored by the awards that GuestCentric has received to date. It shows how much our software is ahead of the competition and that great cloud software is a real alternative to traditional web design agencies.”

About GuestCentric

GuestCentric is a leading provider of cloud-based digital marketing software that helps hoteliers protect their brands, drive bookings and connect to their customers and on all digital platforms.  GuestCentric’s all-in-one platform provides hoteliers with award-winning responsive web sites for mobile, tablets and desktops; a user-friendly booking engine; a social marketing module to publish deals on Facebook, Twitter and other social networks; and a channel manager to offer rooms on Booking, Expedia, TripAdvisor and hundreds of other channels.

GuestCentric has operations in New York, San Diego, London, Barcelona and Lisbon and is a proud partner of hotels that are part of collections like Design Hotels, Small Luxury Hotels, Leading Hotels of the World and Relais & Chateaux.

For additional information, visit www.guestcentric.com

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SEO and Website footer optimization

Wednesday, October 1st, 2014

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Your SEO has one more weapon. Now, the footer menu of your hotel website is synced with the SEO optimization tab.

The footer menu of your website can be set from Menu Settings and SEO optimization tab. Clicking in one or another will check that same option in the other.

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Improvements in vouchers’ management

Monday, September 29th, 2014

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We have amazing changes that will give you more control on your voucher reservations.

The new “Reinstate” button will allow you to reinstate a cancelled voucher in a very simple way. With just one click, all the work is done. Piece of cake!

Now, it is also possible to re-send a voucher PDF to the voucher’s beneficiary. You only have to click in the brand new “Re-send PDF” button and all that hassle with “lost vouchers” is gone!

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New Siteconnect notifications

Monday, September 29th, 2014

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Our goal at GuestCentric is always simplify your work. This new feature changes the notifications of reservations via Siteconnect and will prevent you from receiving information about other property if it happens to have a reservation with the same number of one of your hotel.

Now, when you receive a new, modified or cancelled reservation from Siteconnect the xml UniqueID Type will show your hotel ID followed by the reservation number, as the example below:

<UniqueID ID=”24f330096b24547e-0052101208″ Type=”14″/>

And if you want to search for a specific reservation, just use “Hotel ID-reservation number”.

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Booking Engine Google Tracking Manager and Analytics tracking

Friday, September 19th, 2014

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GuestCentric just launched a new feature that enables our clients to track, through Google Tag Manager, the following data in Google Analytics:

  • Booking Engine Pageviews
  • Booking Engine Goals
  • Booking Engine Ecommerce

This new feature also improved Google Analytics campaigns data tracking with parameters (utm_campaign, utm_source, utm_medium etc.), allowing a better campaign analysis from Pageviews and Conversions (whether Goals or Ecommerce).

Now, besides the current data hoteliers already have in their Google Analytics, with this feature they will have:

  • Goal data
  • Ecommerce transaction data, which will have offer name, total stay, products (if any), add ons (if any) and campaign data (if any).

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Upgrade to Google Universal Analytics code

Friday, September 19th, 2014

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With this new feature, GuestCentric system supports both “Classic Analytics” and “Universal Analytics” codes.

Now, GuestCentric clients can use “Classic Analytics” code, “Universal Analytics” code or another different analytics code, as long as when setting up there is a valid Analytics account ID and script.

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United States
Bryant Park
104 West 40th Street, Suite 400

New York, NY 10018, USA
T. +1 (203) 517 0720
F. +1 (646) 390 1438
United Kingdom
Liberty House
222 Regent Street
London, W1B 5TR
T. +44 (0) 203 214 3196
F. +44 (0) 207 192 4133
Spain
Passeig D'Amunt, 7,
08024 Barcelona
T. (+34) 932 131 490
F. (+34) 933 961 876
Portugal
Avenida Jose Gomes Ferreira 9
Miraflores 1495-139 Lisboa
T. (+351) 21 036 0900
F. (+351) 21 096 2710