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Guestcentric Systems, SA
GuestCentric is the all-in-one hotel digital marketing solution: website design, social & mobile marketing, booking engine and channel managements.

GuestCentric and PriceMatch integrate Hotel Digital Marketing + Revenue Management in the Cloud

Tuesday, March 24th, 2015

Award-winning digital marketing and online distribution platform GuestCentric partners with PriceMatch, Europe’s fastest-growing revenue management solution

PARIS, France, March 24, 2015 – PriceMatch, recently reported by Tnooz as “a hotel yield manager with a hip vibe”, today announced a partnership with GuestCentric on an integrated hotel digital marketing and revenue management cloud platform. GuestCentric is a recognized and award-winning leader in both design and innovation categories with over 1,500 independent hotel clients in the United States, United Kingdom, Spain, Portugal and Latin America. Through this partnership, these clients will have access to a PriceMatch-powered Revenue Management tool directly on the GuestCentric platform.

“The combination of GuestCentric’s all-in-one digital marketing platform with PriceMatch’s Revenue Management solution will allow hotels around the world to run their operations in a more efficient way. Hotels will now be able to respond to market demand changes based on revenue management data, not hunches”, said Pedro Colaco, CEO of GuestCentric. “With this new partnership between PriceMatch and GuestCentric, hotels will be able to update their own website and all distribution channels with one click. It feels like magic, but actually, it’s great cloud technology”.

“GuestCentric are a proven and high-caliber solution who I have been following closely for a few years now. The team at GuestCentric combine great digital design with practical solutions to help hotels convert more direct website traffic and increase their share of direct bookings. PriceMatch is proud to partner with the team at GuestCentric to bring ‘the best of both worlds’ together in a single hotel cloud platform for Digital Marketing, Distribution and Revenue Management”, added Erik Munoz, Chief Marketing Officer at PriceMatch.

GuestCentric provides hotels with digital marketing software in the cloud that focuses on revenue generation with simplicity and ease-of-use. Combined with the expertise of an award-winning design team, the software provides all the features needed for hotel digital marketing success: sales-oriented and responsive websites; an user-friendly booking engine; social marketing tools; extensive reporting and analytics; an easy-to-use content management system and seamless integration with more than 350 online channels through a hotel channel management tool.

Founded in 2012 by a young team of econometrics, mathematics, statistics and engineering graduates from the top Parisian universities, PriceMatch is a revolutionary hotel pricing solution that aims at democratizing revenue management for hotels of all shapes and sizes. Its online platform uses state-of-the-art econometrics to automate and integrate the tedious and time-consuming tasks required to forecast, set prices and distribute them online.

About GuestCentric

GuestCentric is a leading provider of cloud-based digital marketing software that helps hoteliers protect their brands, drive bookings and connect to their customers on all digital platforms. GuestCentric’s all-in-one platform provides hoteliers with award-winning responsive web sites for mobile, tablets and desktops; a user-friendly booking engine; a social marketing module to publish deals on Facebook, Twitter and other social networks; and a channel manager to offer rooms on Booking, Expedia, TripAdvisor and hundreds of other channels.

GuestCentric has operations in New York, San Diego, London, Barcelona and Lisbon and is a proud partner of hotels that are part of collections like Design Hotels, Small Luxury Hotels, Leading Hotels of the World and Relais & Chateaux.

For more information, please visit www.guestcentric.com.

About PriceMatch

PriceMatch provides an innovative and easy-to-use revenue management solution designed for both hotel managers and experienced revenue managers. Using big data and advanced econometric tools, the PriceMatch algorithm provides pricing recommendations through an extremely user-friendly website. Our account managers and engineers guarantee every hotel a personalized assistance to optimize their RevPar.

More info at www.pricematch.travel.

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VOILÀ Hotel Rewards and GuestCentric Partner to Level the Loyalty Playing Field for Independent Hotels

Tuesday, March 17th, 2015

NEW YORK, NY, 17 March, 2015 – VOILÀ Hotel Rewards, the world’s number one loyalty program for independent hotels, has partnered with GuestCentric to dramatically increase customer loyalty in select independent hotels and hotel groups.

Many independent hotels still rely heavily on OTAs and the commissions they demand cut into profit margins. In addition to driving longer and more frequent stays, loyalty programs are proven to motivate guests to “shift channels” away from OTAs to direct bookings on hotel websites, allowing independent hotels to compete more effectively with the global chains. Furthermore, loyalty programs attract the corporate market, which is generally very difficult for independent hotels to penetrate without a robust loyalty program.

GuestCentric is a cloud provider of all-in-one digital marketing software designed specifically to help hotels protect their brands, drive bookings and connect to their customers on all digital platforms. The company provides a booking engine and channel management connectivity, which, when combined with the VOILÀ Hotel Rewards white-labeled loyalty platform, integrates directly into several hundred hotel systems, including SiteMinder’s Channel Manager and more than 50 Property Management Systems (PMS), including Opera PMS (please see www.guestcentric.com/integrations all supported integrations).

“Independent hotels want to adopt loyalty programs, but are limited by time, and require a true two-way automation of hotel revenue management processes to ensure low-impact on the hotel staff and high-levels of guest satisfaction,” said Peter Gorla, managing director of VOILÀ. “By partnering with GuestCentric, we are able to optimize the time to market in delivering a world-class hotel loyalty program and provide our partner hotels with seamless connectivity with the hotel industry’s leading revenue management and optimization platforms”.

The integration also gives GuestCentric’s hotel clients access to VOILÀ Hotel Rewards loyalty program and HMC’s global marketing specialists that manage loyalty programs for hotels in 1,250 cities and 52 countries.

“Loyalty is the key to protecting hotel brands and increasing direct bookings. We are excited to partner with VOILÀ Hotel Rewards and provide participating hotels with a seamless way to drive increased loyalty bookings,” said Pedro Colaco, CEO of GuestCentric. “We are a hotel revenue driver. This partnership provides independent hotels with an end-to-end, white-labeled loyalty solution that delivers superior service and communicates to a broad audience around the world”.

All the advanced capabilities made possible by the partnership between VOILÀ Hotel Rewards and GuestCentric are offered to VOILÀ partner hotels at no additional cost. To learn more about becoming a VOILÀ partner hotel, visit http://voilahotels.com.

About GuestCentric

GuestCentric is a leading provider of cloud-based digital marketing software that helps hoteliers protect their brands, drive bookings and connect to their customers on all digital platforms. GuestCentric’s all-in-one platform provides hoteliers with award-winning responsive web sites for mobile, tablets and desktops; a user-friendly booking engine; a social marketing module to publish deals on Facebook, Twitter and other social networks; and a channel manager to offer rooms on Booking, Expedia, TripAdvisor and hundreds of other channels.

GuestCentric has operations in New York, San Diego, London, Barcelona and Lisbon and is a proud partner of hotels that are part of collections like Design Hotels, Small Luxury Hotels, Leading Hotels of the World and Relais & Chateaux.

For more information, please visit www.guestcentric.com.

About VOILÀ Hotel Rewards

VOILÀ is the world’s number one loyalty program that unites a network of more than 250 select independent hotels comprising over 20 select global hotel brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent Al Areen Palace & Spa, Chesapeake Beach Resort And Spa, Copley Square Hotel, Grand Beach Hotels & Resorts, HB Hotels, Hotéis Deville, Husa Hotels, Impiana Hotels & Resorts, Inn At Fox Hollow, K + K Hotels, KC Hotels and Resorts, KeyLime Cove Resort, L.E. Hotels, Luxe Hotels, Lexington Hotels, Matsubara Hoteis, Mamaison Hotels & Residences, Othon Hotels, Riande Hotels, Ritz Lagoa da Anta, St Giles Hotels – New York, The St. Regis Hotel, Sutera Harbour Resort, Tcm Athens, Trust Hospitality, The Media Hotel and Towers, TIME Hotels, and Hotel Woodbridge At Metropark.

VOILÀ’s points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to maintain their branding and unique qualities. To achieve this, VOILÀ provides hotel- or group-branded solutions for our partner hotels, with VOILÀ acting as the supporting brand (similar to Star Alliance or OneWorld for frequent flyer programs).

VOILÀ’s global presence allows members to earn and redeem points across a wide variety of hotels and redemption partners in the VOILÀ global network.

A selection of VOILÀ’s current redemption partners include airline programs such as Alaska Airlines Mileage Plan, TrueBlue by JetBlue, Virgin America Elevate Program, Flying Blue (Air France / KLM), Southwest Airlines Rapid Rewards, Virgin Atlantic flyingclub, EarlyReturns Hawaiian Miles, LifeMiles, Iceland Air Saga Club, and US Airways Dividend Miles; retail partners such as Amazon.com, Overstock.com, American Express, Multiplus Fidelidade, RewardsPay, Smiles, Mango, iTunes™, Emaar, iFly Dubai, Ski Dubai, and Thanks Again; and charitable causes such as Kula, Worldreader.org, and Kiva.

From the consumer’s perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs.

For more information, please visit:

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GuestCentric appoints John Lambe to its Board of Directors

Wednesday, March 11th, 2015

Founder of OpenJaw, recently acquired by GuestLogix, brings invaluable expertise and insight on the travel industry

NEW YORK, NY, March 11, 2015 – GuestCentric, the leading provider of cloud-based digital marketing software for hotels, announced today that John Lambe, successful travel technology entrepreneur, founder of several travel technology startups, has been appointed to its Board of Directors, effective March 2015.

John Lambe has over 25 years of experience developing and selling innovative technology that helps leading travel companies with all areas of retailing, namely on-line merchandising, distribution, pricing and revenue management.

“GuestCentric is a pioneer in providing hotels with a cutting-edge retailing platform. I am thrilled to be able to help propel GuestCentric to even higher grounds”, said John Lambe. “I am looking forward to working with the dynamic team of GuestCentric, as we share a passion for both the hospitality industry and for developing disruptive technology that delivers great service and value to hotels”.

John Lambe founded several travel technology companies, and is most known for his role as founder and strategic thinker at OpenJaw Technologies. The company, recently acquired by GuestLogix, delivered high performance distribution and retailing solutions to travel companies, namely airlines, OTAs and hotel groups. Mr. Lambe is also a reputed travel technology consultant, having worked with travel leaders all around the world, like American Airlines, British Airways, Hyatt Hotels, TUI, Opodo, Travelstart and Travelport. John Lambe has also served as a director and chairman of OpenTravel, the travel industry’s leading distribution standards body.

“GuestCentric is very fortunate to have someone of John’s caliber joining our Board at this stage of growth for our company. Our Board and executive team is looking forward to working with John and listen to his guidance to shape our future success”, said Pedro Colaco, CEO of GuestCentric. “I am confident that John’s success in delivering retailing and distribution solutions to the travel industry will accelerate our growth at GuestCentric”.

About GuestCentric

GuestCentric is a leading provider of cloud-based digital marketing software that helps hoteliers protect their brands, drive bookings and connect to their customers on all digital platforms. GuestCentric’s all-in-one platform provides hoteliers with award-winning responsive web sites for mobile, tablets and desktops; a user-friendly booking engine; a social marketing module to publish deals on Facebook, Twitter and other social networks; and a channel manager to offer rooms on Booking, Expedia, TripAdvisor and hundreds of other channels.

GuestCentric has operations in New York, San Diego, London, Barcelona and Lisbon and is a proud partner of hotels that are part of collections like Design Hotels, Small Luxury Hotels, Leading Hotels of the World and Relais & Chateaux.

For more information, please visit www.guestcentric.com.

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Hotel digital marketing in Latvian and Chinese

Tuesday, March 10th, 2015

Latvian_Chinese_Translations_GuestCentric

GuestCentric continues to expand our clients’ market reach by adding new languages available to translations to the platform.

We just released a new feature that allows our clients to use Latvian and Chinese (simplified version) on their website and Booking Engine.

With these two new additions, we now have 13 languages on GuestCentric hotel digital marketing solution!

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Integration with Opera/Fidelio

Friday, February 27th, 2015

GuestCentric_Opera_Fidelio

GuestCentric just launched a new Property Management System (PMS) integration with Opera/Fidelio. All hotels that have the myFidelio service can now integrate with this PMS.

The Opera/Fidelio PMS provides all the tools hoteliers need for doing their day-to-day jobs, such as handling reservations, checking guests in and out, assigning rooms and managing room inventory, accommodating the needs of in-house guests, and handling accounting and billing.

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New External Payment Gateways

Thursday, February 26th, 2015

External_Payment_Gateways_GuestCentric

GuestCentric just launched a new feature that will allow you to have payments gateways through an external payment gateway on you booking engine. Right now, our platform is integrated with:

  • PayPal
  • MercadoPago
  • Cielo

These external payment gateways will allow you to charge for the reservations and vouchers made through GuestCentric booking engine, optimizing profits and minimizing late payments or cancellations.

Contact you ecommerce manager today and make it safer and easier for your customers to make the payments by adding one of these payment gateways to you booking engine.

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GuestCentric announces participation at the first edition of Hotel 2.0 in Brazil

Thursday, February 19th, 2015

Pedro Colaco, CEO of GuestCentric, will talk about the online travellers’ behavior and how hoteliers can engage the customers

NEW YORK, NY, 19 February 2015 – After several editions held in Europe and in the US, Hotel 2.0 will take place for the first time in Brazil, gathering hospitality industry experts to discuss new market trends. Pedro Colaco, CEO of GuestCentric, the leading provider of cloud-based digital marketing for hotels, will be one of the speakers at the event and will talk about the most recent digital marketing strategies for hoteliers meet the increasing demand from online travelers.

Hotel 2.0 will be held on São Paulo, Brasília, Curitiba e Porto Alegre between February and March and has already confirmed participation of Jonathan Burling, from Revinate; Leandro Carvalho, from MalaPronta and Benjamin Devisme, from PriceMatch. The event objective is to bring together hoteliers and promote a discussion about key trends and innovations that leverage growth for hotels.

“Who knows better the market trends than the professionals on the market? I believe that the modernization of hotel distribution management will be a key element in the growth of the Brazilian hotel industry. My goal with Hotel 2.0 is to evoke the present distribution in a worldwide level. Hotel 2.0 is an opportunity for hoteliers evaluate what they do today and discover how they can do it better tomorrow”, explains Benjamin Devisme, founder of the event and responsible for previous editions in France and in the United States.

Pedro Colaco will talk about what digital customers seek and how hotels can attract them to their direct sales’ channels. Jon Burling will lead the discussion on how hoteliers should deal with online reviews, as they have the power to influence 97% of online travellers. Leandro Carvalho’s presentation will address the importance of online platforms, the evolution of digital marketing and the challenges of technological advance for the hospitality industry. Benjamin Devisme will address the transformation of data into intelligent and strategic information for the hotel management.

“It’s a great pleasure to be part of the first edition of Hotel 2.0 in Brazil. This will be a excellent opportunity for Brazilian hoteliers get to know new trends of the global hotel industry and better target their guests”, said Pedro Colaco, CEO of GuestCentric. “All the speakers have extensive knowledge on fundamental aspects of the hospitality industry and they will definitely help hoteliers providing techniques that they can apply on their properties to attract more customers and maximize their revenue”.

For hoteliers, the event admission is free upon prior registration. Places are limited. For more information and event registration, please visit the following links:

São Paulo: 25th February – http://hotel20saopaulo.eventbrite.com
Brasília: 26th February – http://hotel20brasilia.eventbrite.com
Curitiba: 3rd March – http://hotel20curitiba.eventbrite.com
Porto Alegre: 5th March – http://hotel20portoalegre.eventbrite.com

About GuestCentric

GuestCentric is a leading provider of cloud-based digital marketing software that helps hoteliers protect their brands, drive bookings and connect to their customers on all digital platforms. GuestCentric’s all-in-one platform provides hoteliers with award-winning responsive web sites for mobile, tablets and desktops; a user-friendly booking engine; a social marketing module to publish deals on Facebook, Twitter and other social networks; and a channel manager to offer rooms on Booking, Expedia, TripAdvisor and hundreds of other channels.

GuestCentric has operations in New York, San Diego, London, Barcelona and Lisbon and is a proud partner of hotels that are part of collections like Design Hotels, Small Luxury Hotels, Leading Hotels of the World and Relais & Chateaux.

For more information, please visit www.guestcentric.com.

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GuestCentric joins 2015 Advisory Board of the Boutique and Lifestyle Lodging Association (BLLA)

Thursday, February 12th, 2015

Filipe Machaz, VP of Global Business Development of GuestCentric, will represent the company on BLLA’s Advisory Board

SAN DIEGO, CA, 12 February 2015 – GuestCentric, the leading provider of cloud-based digital marketing software for hotels, is pleased to announce that Filipe Machaz, VP of Global Business Development at the company, was appointed for the 2015 Advisory Board of the Boutique and Lifestyle Lodging Association (BLLA).

“BLLA is a leader organization that levels the playing field for the independent boutique & lifestyles properties / small brands and we are delighted to be part of this community”, said Machaz, VP of Global Business Development of GuestCentric. “The association is a great source for hoteliers worldwide to get to know the best practices and new trends on the boutique and lifestyle segment and a great place for developing collaborations and partnerships within the industry”.

The BLLA is the first association created to unite and raise awareness of the world’s independent boutique & lifestyles properties, small brands, collections and the suppliers that sustain them. The association brings together an international team of highly experienced representatives from association property members, supplier and vendor companies, and recognized industry experts to help guide BLLA members through educational events and build a sustained community that exchanges ideas and has common goals.

“GuestCentric has been a valuable member of BLLA over the years and we are pleased to add Filipe to our board”, said Frances Kiradjian, CEO and Founder of BLLA. “Our mission is to help independent boutique and lifestyle hotels successfully compete with major hotels and our technology members like GuestCentric helps to expand their knowledge-base on hotel digital marketing, combining it with BLLA’s best practices. This will definitely enable our members to empower their brands online and capitalize on new trends that travelers search for”.

The Advisory Board got together for the first time this year on January 27th during the ALIS Conference and prior to BLLA’s Executive Women’s Forum held on January 28th in downtown Los Angeles. The board’s primary objectives are to strengthen and expand benefits offered to members, build upon the association’s knowledge library, increase the association’s internal resources, expand membership and promote the boutique and lifestyle lodging industry as a specific sector of hospitality.

About GuestCentric

GuestCentric is a leading provider of cloud-based digital marketing software that helps hoteliers protect their brands, drive bookings and connect to their customers on all digital platforms. GuestCentric’s all-in-one platform provides hoteliers with award-winning responsive web sites for mobile, tablets and desktops; a user-friendly booking engine; a social marketing module to publish deals on Facebook, Twitter and other social networks; and a channel manager to offer rooms on Booking, Expedia, TripAdvisor and hundreds of other channels.

GuestCentric has operations in New York, San Diego, London, Barcelona and Lisbon and is a proud partner of hotels that are part of collections like Design Hotels, Small Luxury Hotels, Leading Hotels of the World and Relais & Chateaux.

For more information, please visit www.guestcentric.com.

About the Boutique & Lifestyle Lodging Association (BLLA)

The Boutique & Lifestyle Lodging Association (BLLA) is the first and only alliance association dedicated to uniting the world’s independent boutique and lifestyle hotels and small brands. This organization was created to be the unifying voice of this distinctive subset within the hospitality industry. BLLA’s goal is to unite the world’s collection of independent boutique & lifestyle properties and the suppliers that sustain them, offering them the opportunity to successfully compete on a level playing field with major hotel companies, as well as market themselves to meet the ever-increasing demand from discerning boutique-seeking clients. For more information or to become a member, visit www.blla.org. To attend a BLLA conference, visit www.bllaevents.com.

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New Subscribe/Unsubscribe pages

Tuesday, February 10th, 2015

GuestCentric_Newsletter_Page_v02GuestCentric just released a feature that will enable hoteliers to have a more personal approach with the guests.

Now, our clients have two new pages available: Subscribe Newsletter and Unsubscribe Newsletter, where they can personalize the Banner and edit the Page introduction, the Sidebar (if applicable) as well as the new features of SEO per page and Personalized Permalink.

These pages are available to be translated in every in every language added and also available in the “Translate pages” menu, as it is possible to add personalized content. The new pages can also be set as part the website’s menu.

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Personalized Permalink

Tuesday, February 10th, 2015

GuestCentric_Permalink_v02This new feature will enable you to personalize even more your property website. Now it is possible to give a different name to a URL, with a new field in website pages: Permalink.

It can be found in every page (existing or new) under “Page setting” collapsible panel. The Permalink can be changed in the edit mode of a page, just by typing the new page name and the “Permalink Preview” will show how it will be converted to the URL. There is no restriction to the amount of times a permalink is changed.

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