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Guestcentric Systems, SA
GuestCentric is the all-in-one hotel digital marketing solution: website design, social & mobile marketing, booking engine and channel managements.

Integration with Opera/Fidelio

Friday, February 27th, 2015

GuestCentric_Opera_Fidelio

GuestCentric just launched a new Property Management System (PMS) integration with Opera/Fidelio. All hotels that have the myFidelio service can now integrate with this PMS.

The Opera/Fidelio PMS provides all the tools hoteliers need for doing their day-to-day jobs, such as handling reservations, checking guests in and out, assigning rooms and managing room inventory, accommodating the needs of in-house guests, and handling accounting and billing.

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GuestCentric announces participation at the first edition of Hotel 2.0 in Brazil

Thursday, February 19th, 2015

Pedro Colaco, CEO of GuestCentric, will talk about the online travellers’ behavior and how hoteliers can engage the customers

NEW YORK, NY, 19 February 2015 – After several editions held in Europe and in the US, Hotel 2.0 will take place for the first time in Brazil, gathering hospitality industry experts to discuss new market trends. Pedro Colaco, CEO of GuestCentric, the leading provider of cloud-based digital marketing for hotels, will be one of the speakers at the event and will talk about the most recent digital marketing strategies for hoteliers meet the increasing demand from online travelers.

Hotel 2.0 will be held on São Paulo, Brasília, Curitiba e Porto Alegre between February and March and has already confirmed participation of Jonathan Burling, from Revinate; Leandro Carvalho, from MalaPronta and Benjamin Devisme, from PriceMatch. The event objective is to bring together hoteliers and promote a discussion about key trends and innovations that leverage growth for hotels.

“Who knows better the market trends than the professionals on the market? I believe that the modernization of hotel distribution management will be a key element in the growth of the Brazilian hotel industry. My goal with Hotel 2.0 is to evoke the present distribution in a worldwide level. Hotel 2.0 is an opportunity for hoteliers evaluate what they do today and discover how they can do it better tomorrow”, explains Benjamin Devisme, founder of the event and responsible for previous editions in France and in the United States.

Pedro Colaco will talk about what digital customers seek and how hotels can attract them to their direct sales’ channels. Jon Burling will lead the discussion on how hoteliers should deal with online reviews, as they have the power to influence 97% of online travellers. Leandro Carvalho’s presentation will address the importance of online platforms, the evolution of digital marketing and the challenges of technological advance for the hospitality industry. Benjamin Devisme will address the transformation of data into intelligent and strategic information for the hotel management.

“It’s a great pleasure to be part of the first edition of Hotel 2.0 in Brazil. This will be a excellent opportunity for Brazilian hoteliers get to know new trends of the global hotel industry and better target their guests”, said Pedro Colaco, CEO of GuestCentric. “All the speakers have extensive knowledge on fundamental aspects of the hospitality industry and they will definitely help hoteliers providing techniques that they can apply on their properties to attract more customers and maximize their revenue”.

For hoteliers, the event admission is free upon prior registration. Places are limited. For more information and event registration, please visit the following links:

São Paulo: 25th February – http://hotel20saopaulo.eventbrite.com
Brasília: 26th February – http://hotel20brasilia.eventbrite.com
Curitiba: 3rd March – http://hotel20curitiba.eventbrite.com
Porto Alegre: 5th March – http://hotel20portoalegre.eventbrite.com

About GuestCentric

GuestCentric is a leading provider of cloud-based digital marketing software that helps hoteliers protect their brands, drive bookings and connect to their customers and on all digital platforms. GuestCentric’s all-in-one platform provides hoteliers with award-winning responsive web sites for mobile, tablets and desktops; a user-friendly booking engine; a social marketing module to publish deals on Facebook, Twitter and other social networks; and a channel manager to offer rooms on Booking, Expedia, TripAdvisor and hundreds of other channels.

GuestCentric has operations in New York, San Diego, London, Barcelona and Lisbon and is a proud partner of hotels that are part of collections like Design Hotels, Small Luxury Hotels, Leading Hotels of the World and Relais & Chateaux.

For more information, please visit www.guestcentric.com

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GuestCentric joins 2015 Advisory Board of the Boutique and Lifestyle Lodging Association (BLLA)

Thursday, February 12th, 2015

Filipe Machaz, VP of Global Business Development of GuestCentric, will represent the company on BLLA’s Advisory Board

SAN DIEGO, CA, 12 February 2015 – GuestCentric, the leading provider of cloud-based digital marketing software for hotels, is pleased to announce that Filipe Machaz, VP of Global Business Development at the company, was appointed for the 2015 Advisory Board of the Boutique and Lifestyle Lodging Association (BLLA).

“BLLA is a leader organization that levels the playing field for the independent boutique & lifestyles properties / small brands and we are delighted to be part of this community”, said Machaz, VP of Global Business Development of GuestCentric. “The association is a great source for hoteliers worldwide to get to know the best practices and new trends on the boutique and lifestyle segment and a great place for developing collaborations and partnerships within the industry”.

The BLLA is the first association created to unite and raise awareness of the world’s independent boutique & lifestyles properties, small brands, collections and the suppliers that sustain them. The association brings together an international team of highly experienced representatives from association property members, supplier and vendor companies, and recognized industry experts to help guide BLLA members through educational events and build a sustained community that exchanges ideas and has common goals.

“GuestCentric has been a valuable member of BLLA over the years and we are pleased to add Filipe to our board”, said Frances Kiradjian, CEO and Founder of BLLA. “Our mission is to help independent boutique and lifestyle hotels successfully compete with major hotels and our technology members like GuestCentric helps to expand their knowledge-base on hotel digital marketing, combining it with BLLA’s best practices. This will definitely enable our members to empower their brands online and capitalize on new trends that travelers search for”.

The Advisory Board got together for the first time this year on January 27th during the ALIS Conference and prior to BLLA’s Executive Women’s Forum held on January 28th in downtown Los Angeles. The board’s primary objectives are to strengthen and expand benefits offered to members, build upon the association’s knowledge library, increase the association’s internal resources, expand membership and promote the boutique and lifestyle lodging industry as a specific sector of hospitality.

About GuestCentric

GuestCentric is a leading provider of cloud-based digital marketing software that helps hoteliers protect their brands, drive bookings and connect to their customers and on all digital platforms. GuestCentric’s all-in-one platform provides hoteliers with award-winning responsive web sites for mobile, tablets and desktops; a user-friendly booking engine; a social marketing module to publish deals on Facebook, Twitter and other social networks; and a channel manager to offer rooms on Booking, Expedia, TripAdvisor and hundreds of other channels.

GuestCentric has operations in New York, San Diego, London, Barcelona and Lisbon and is a proud partner of hotels that are part of collections like Design Hotels, Small Luxury Hotels, Leading Hotels of the World and Relais & Chateaux.

For more information, please visit www.guestcentric.com

About the Boutique & Lifestyle Lodging Association (BLLA)

The Boutique & Lifestyle Lodging Association (BLLA) is the first and only alliance association dedicated to uniting the world’s independent boutique and lifestyle hotels and small brands. This organization was created to be the unifying voice of this distinctive subset within the hospitality industry. BLLA’s goal is to unite the world’s collection of independent boutique & lifestyle properties and the suppliers that sustain them, offering them the opportunity to successfully compete on a level playing field with major hotel companies, as well as market themselves to meet the ever-increasing demand from discerning boutique-seeking clients. For more information or to become a member, visit www.blla.org. To attend a BLLA conference, visit www.bllaevents.com.

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New Subscribe/Unsubscribe pages

Tuesday, February 10th, 2015

GuestCentric_Newsletter_Page_v02GuestCentric just released a feature that will enable hoteliers to have a more personal approach with the guests.

Now, our clients have two new pages available: Subscribe Newsletter and Unsubscribe Newsletter, where they can personalize the Banner and edit the Page introduction, the Sidebar (if applicable) as well as the new features of SEO per page and Personalized Permalink.

These pages are available to be translated in every in every language added and also available in the “Translate pages” menu, as it is possible to add personalized content. The new pages can also be set as part the website’s menu.

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Personalized Permalink

Tuesday, February 10th, 2015

GuestCentric_Permalink_v02This new feature will enable you to personalize even more your property website. Now it is possible to give a different name to a URL, with a new field in website pages: Permalink.

It can be found in every page (existing or new) under “Page setting” collapsible panel. The Permalink can be changed in the edit mode of a page, just by typing the new page name and the “Permalink Preview” will show how it will be converted to the URL. There is no restriction to the amount of times a permalink is changed.

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SEO per page

Tuesday, February 10th, 2015

With this new feature, your SEO website has a powerful tool to rank the highest on search engines like Google.

Now it is possible to define SEO Title, Description and Keywords per each website page and thus being unique. The new configuration can be found in every page under “Page SEO” collapsible panel.

All pages will stay as it is until there are changes to the SEO settings. These changes will over-ride the general optimization for that page only. Other pages remain as they are.

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Improvements on Image Link gadget

Tuesday, February 10th, 2015

GuestCentric_Image_LinkAt GuestCentric we are always working to offer the best web experience to our customers. We just made a few improvements that will make the Image Link gadget work even better.

  • Longer descriptions: with this new feature, now it is possible to use up to 400 characters (spaces included) in the description of an Image Link.
  • “Same window” by design: now, when creating an Image Link, it is setup as internal and opening in the same window.
  • Translation Tool: when translating pages the Image Link won’t be shown in the tinyMCE editor; now, all the Image Links (along with website links) can be translated in Tools > Translate links.

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GuestCentric to exhibit at the InnSpire Conference & Trade Show

Tuesday, February 3rd, 2015

The company will be at booth T8 from 8 to 10 February

SAN DIEGO, CA, 3 February 2015 – GuestCentric, the leading provider of cloud-based digital marketing for hotels, will be at the InnSpire Conference & Trade Show at the DoubleTree Sonoma Wine Country, in California, from 8 to 10 February.

Hosted by the California Association of Boutique & Breakfast Inns (CABBI), the conference hosts several educational sessions and workshops on themes like travelers’ habits, best practices on hotel digital marketing and revenue management. The event is a great opportunity for hoteliers to learn new strategies to improve their business.

“The InnSpire Conference & Trade Show is an amazing place to share ideas and know the new trends in North American market. We are very excited to be there and meet our partners from California”, said Filipe Machaz, VP of Global Business Development of GuestCentric. “We will also take this opportunity to present GuestCentric’s cloud-based digital marketing software. Our platform is used by thousand of hoteliers in over 30 countries, helping them to protect their brands, drive direct bookings and connect to their customers on all digital platforms”.

Recently, GuestCentric opened its San Diego office, their second in the U.S., in response to an increased number of customers in California and the growing demand for GuestCentric’s digital marketing software. The new office also allows the company to better serve local customers and unleashes new business development opportunities within California.

The company will be at booth T8 at the InnSpire Conference & Trade Show. The event will bring together over 35 suppliers and presents an excellent opportunity for hoteliers get to know new tendencies on the hospitality industry and update their digital marketing strategy in order to meet their guests’ needs and market demand changes.

About GuestCentric

GuestCentric is a leading provider of cloud-based digital marketing software that helps hoteliers protect their brands, drive bookings and connect to their customers and on all digital platforms. GuestCentric’s all-in-one platform provides hoteliers with award-winning responsive web sites for mobile, tablets and desktops; a user-friendly booking engine; a social marketing module to publish deals on Facebook, Twitter and other social networks; and a channel manager to offer rooms on Booking, Expedia, TripAdvisor and hundreds of other channels.

GuestCentric has operations in New York, San Diego, London, Barcelona and Lisbon and is a proud partner of hotels that are part of collections like Design Hotels, Small Luxury Hotels, Leading Hotels of the World and Relais & Chateaux.

For more information, please visit www.guestcentric.com

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Six changes in hotel mobile design for huge mobile screens

Thursday, January 29th, 2015

Mobile devices have significantly grown in importance in the travel industry. From planning a trip to actually booking hotels and flights, tablets and smartphones are assuming PCs’ functions and becoming travellers’ personal assistants.

eMarketer’s latest forecast of digital and mobile travel researching and booking, predicts that 2015 will be a defining year for mobile. According to this latest study, 47% of all 2015 online travel research will be via mobile devices. PhoCusWright U.S. Online Travel Overview Thirteenth Edition report expects mobile travel bookings in the US to reach $39.5 billion by 2015.

Besides the changes in how people use their mobile device, we’re also seeing changes in the devices themselves. Smartphones are taking over from tablets as the main mobile experience.

According to eMarketer, 9 in 10 mobile searches will be done on smartphones instead of tablets in the next year. And according to Adobe’s 2014 Mobile Benchmark Report, browsing in tablets has flattened, as consumers prefer to browse more on bigger screen phones. In fact, as noted by TechCrunch, users of iPhone 6 and 6 Plus are spending more time reading on their phones even when they own and use an iPad.

The era of huge screens

Before 2011, almost every phone in market had screens between 2.5” and 4”. Since 2013, 4” phones have nearly disappeared and we are now entering the era of huge telephone screens.

The most popular Android phones in the market (including the Samsung Galaxy series, the HTC One and the Nokia Lumia), have all increased their screen sizes over the years. Even Apple, that once said its 4” iPhone 5 screen was a “dazzling display of common sense”, has surrendered to this trend releasing the 4.7” iPhone 6 and the 5.5” iPhone Plus.

These new devices are called phablets; defined by the Oxford Dictionary as a “smartphone having a screen which is intermediate in size between that of a typical smartphone and a tablet computer”. The increasing popularity of these devices indicates that bigger displays phones are going to be universal.

For those designing apps, responsive websites and mobile websites for hotels, it is a major aspect to consider when conceiving these products.

Six changes in hotel mobile website design for huge mobile screens

1. More space equals more design options

The first – and obvious – change is that designers will have more screen space to work with. Hotels will have more space to fit useful information about the property, whether it is text or images. The new screen sizes will allow more variety in design, with strategically placed content, instead of template-alike design.

The larger screens allow the design to be less squeezed in the display, so the websites will have a clean and better look that will engage users with the hotel brand.

2. Better booking experience

The bigger amount of space available in the new phone models will also impact on the booking experience by offering consumers a more ordered and noiseless experience.

On top of that, the increased screens allow the links to have a more efficient spacing, making them easier to click and providing a more functional user experience.

Also, as users will have more content displayed on the screen, the hotels will have the chance to show more special deals and additional services along the booking engine.

3. Decreased thumb zone

A study by mobile expert Steve Hoober suggest that the most common way people hold their phones is one handed, using the thumb for most of the interactions.

So, as the phones screen stretch up, the thumbzones – areas where it is easier to use the thumbs to tap the screen – decrease. In terms of design it means that the fundamental information about the hotel and the links that the hotelier want customers to follow, such as “book now” buttons or promotion links should be within the thumbzone area.

Putting the important information on this area will make the booking process more impelling as the information is literally at the users’ fingertips.

4. High quality images and graphics

Bigger sizes mean better resolutions! High definition displays are becoming even clearer, providing hotel websites with the opportunity to show an immersive look and feel of the property with crisper images and multimedia content.

This feature also requires special attention in double-checking images on current websites. Hotels with poor quality images on their websites can be exposed by bigger screen phones, that’s why is important to have updated images.

5. Impacts on the website loading time

While having high-resolution images improve the website quality, it can also have big impacts on the loading time, which is one of major factors to page abandonment.

In hotel industry, a fast-loading site can determine if guests will book with one hotel or with its competitor. So, when uploading photos on the hotel mobile website it’s important to find the perfect balance between the quality and the time the images take to load. It will certainly pay in future.

6. Emphasis on text

Larger screens are great for those who like to read on the go, as users don’t have to put the phone to close of the face or adjust the text size all the time. And with tools like “Readers Mode” a website can be slimmed down to basic text and image.

When developing a responsive website or a mobile optimized website, designers will have to pay special attention to text in a way to set it precisely for readability in bigger screen phones.

Conclusion

Bigger screen phones cannot be treated as bigger versions of 4” phones. They have their own characteristics that require changes in the way the websites are conceived. With special emphasis on size and resolution, these new phones allow hotels to have better websites that can really engage users.

By making some adjustments on the user experience on bigger screen phones, hoteliers can take fully advantage of the new features these devices offer and maximize their customers’ reach and increase bookings through phones.

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New User Roles

Wednesday, January 21st, 2015

User_Roles_GuestCentric

Our customers “make a wish” and we make it real! This new feature is the result of your requests.

Now it’s possible to create Users Roles and restrict access of users on certain areas of GuestCentric platform. The Users Roles can be set on from System menu, in the Setup area. There you will find the five default Users Roles created:

  • Administrator
  • Reservations
  • Revenue User
  • Social Media
  • Website User

All roles can be edited and changed, except the Administration role that has access to all areas of GuestCentric platform.

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T. +1 (203) 517 0720
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