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Guestcentric Systems, SA
GuestCentric is the all-in-one hotel digital marketing solution: website design, social & mobile marketing, booking engine and channel managements.

Improvements in Tag Manager and Analytics

Thursday, October 23rd, 2014

TagManager_GuestCentric

We have amazing changes that will provide your hotel analytics with more complete and accurate information about campaigns, goals and ecommerce tracking in Google Analytics.

In order to improve the tracking, the Tag Manager and Analytics accounts setup has been changed. To see how the setup works now, please visit GuestCentric Support Page.

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Bigger and bolder images for your website

Thursday, October 2nd, 2014

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Make your hotel website stand out with stunning images!

Our last feature allowed you to have custom image sizes on the Rooms and Promotions page. This week we present you a new feature that will enable the thumbnails to match the size of the actual image.

Contact your ecommerce manager today and find out how you can turn your website into a dazzling experience.

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GuestCentric proves Software can deliver award-winning websites

Wednesday, October 1st, 2014

High-end properties embracing agile software instead of project-based design work

SAN DIEGO, CA, 01 October 2014 – GuestCentric, a leading provider of cloud-based digital marketing software today announced that its software-generated website designs have won over 60 international innovation and design awards like Adrian Awards, Davey Awards, Hermes Creativity Awards, Horizon Interactive Awards, IMA Awards, International Business Awards, W3 Awards and WebAwards.

The software-based transformation that Marc Andreessen pointed out a few years ago is sweeping the hospitality industry, and software companies like GuestCentric are taking over from design agencies when it comes to developing hotel websites. Hundreds of high-end hotels like The Wood Norton (England), Demetria (Argentina), El Palauet (Spain), Chateau Eza (France), Areias do Seixo (Portugal) are showing that they would rather work with software that adapts to user preferences and would rather avoid design agencies that may overcharge for custom-built websites that become obsolete quickly.

“When I was first presented with GuestCentric’s solution, I was skeptical. I thought that you should not mix software with high end web design.” Said David Gonzalez, Director of Sales at the Gran Hotel Son Net, a member of Small Luxury Hotels of the World. “With GuestCentric I realized that design software has made a quantum leap. GuestCentric was able to provide us with the best of both worlds: its software created an amazing web experience that really highlights what guests experience at our property.”

Contrary to what many may think, hotel software companies like GuestCentric do not provide design templates. GuestCentric’s software creates tailored design solutions that have award-wining quality at incredible speed: all 60+ award-winning websites were created and deployed under three weeks. In addition, the Software as a Service model enables hoteliers to change their website and respond to the latest technology and user trends without having to rely on never-ending projects.

“With GuestCentric we got an award winning and sales-oriented website in only three weeks. And we can change it whenever we want, without having to develop a whole new design project.” Said Steven Sweeny, General Manager at the Wood Norton. “GuestCentric’s solution is unbeatable in terms of time and cost, but, most importantly, its agile and adapts as the needs of end-users change. It is the web design solution that fits perfectly premium hotels focused on a sophisticated clientele.”

With a balanced combination of great looking design, engaging display of content and user-friendly navigation, GuestCentric executes web experiences that draw customers’ attention and drive conversions for hotels and provides hoteliers full control and independence to change content, create new pages, highlight special offers or events, etc.

“Cloud software can provide hotels with everything they need for digital marketing success, including award-winning hotel website design that translates into more bookings.” said Pedro Colaco, CEO of GuestCentric. “We are honored by the awards that GuestCentric has received to date. It shows how much our software is ahead of the competition and that great cloud software is a real alternative to traditional web design agencies.”

About GuestCentric

GuestCentric is a leading provider of cloud-based digital marketing software that helps hoteliers protect their brands, drive bookings and connect to their customers and on all digital platforms.  GuestCentric’s all-in-one platform provides hoteliers with award-winning responsive web sites for mobile, tablets and desktops; a user-friendly booking engine; a social marketing module to publish deals on Facebook, Twitter and other social networks; and a channel manager to offer rooms on Booking, Expedia, TripAdvisor and hundreds of other channels.

GuestCentric has operations in New York, San Diego, London, Barcelona and Lisbon and is a proud partner of hotels that are part of collections like Design Hotels, Small Luxury Hotels, Leading Hotels of the World and Relais & Chateaux.

For additional information, visit www.guestcentric.com

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SEO and Website footer optimization

Wednesday, October 1st, 2014

footer_improvement

 

Your SEO has one more weapon. Now, the footer menu of your hotel website is synced with the SEO optimization tab.

The footer menu of your website can be set from Menu Settings and SEO optimization tab. Clicking in one or another will check that same option in the other.

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Improvements in vouchers’ management

Monday, September 29th, 2014

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We have amazing changes that will give you more control on your voucher reservations.

The new “Reinstate” button will allow you to reinstate a cancelled voucher in a very simple way. With just one click, all the work is done. Piece of cake!

Now, it is also possible to re-send a voucher PDF to the voucher’s beneficiary. You only have to click in the brand new “Re-send PDF” button and all that hassle with “lost vouchers” is gone!

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New Siteconnect notifications

Monday, September 29th, 2014

siteconnect

 

Our goal at GuestCentric is always simplify your work. This new feature changes the notifications of reservations via Siteconnect and will prevent you from receiving information about other property if it happens to have a reservation with the same number of one of your hotel.

Now, when you receive a new, modified or cancelled reservation from Siteconnect the xml UniqueID Type will show your hotel ID followed by the reservation number, as the example below:

<UniqueID ID=”24f330096b24547e-0052101208″ Type=”14″/>

And if you want to search for a specific reservation, just use “Hotel ID-reservation number”.

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Booking Engine Google Tracking Manager and Analytics tracking

Friday, September 19th, 2014

TagManager

GuestCentric just launched a new feature that enables our clients to track, through Google Tag Manager, the following data in Google Analytics:

  • Booking Engine Pageviews
  • Booking Engine Goals
  • Booking Engine Ecommerce

This new feature also improved Google Analytics campaigns data tracking with parameters (utm_campaign, utm_source, utm_medium etc.), allowing a better campaign analysis from Pageviews and Conversions (whether Goals or Ecommerce).

Now, besides the current data hoteliers already have in their Google Analytics, with this feature they will have:

  • Goal data
  • Ecommerce transaction data, which will have offer name, total stay, products (if any), add ons (if any) and campaign data (if any).

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Upgrade to Google Universal Analytics code

Friday, September 19th, 2014

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With this new feature, GuestCentric system supports both “Classic Analytics” and “Universal Analytics” codes.

Now, GuestCentric clients can use “Classic Analytics” code, “Universal Analytics” code or another different analytics code, as long as when setting up there is a valid Analytics account ID and script.

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Integration with HotelSpecials and Olympia Europe

Thursday, September 18th, 2014

 

 

Integration_HotelSpecials_OlympiaEurope

GuestCentric just launched two new channel manager integrations with HotelSpecials and Olympia Europe.

Now, all reservations from these channels are delivered automatically to the GuestCentric platform. Additionally, rates, availabilities and restrictions changed on GuestCentric’s platform are automatically updated in the hotel’s web, mobile and social channels.

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Room and Promotion Custom Image Sizes

Monday, September 15th, 2014

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At GuestCentric we are always working to offer the best web experience to our customers. We just developed a new feature that enables the Rooms and Promotions images to have a standard custom size.

Before, rooms and promotions images had a default size of 440×330. Now, this can be custom set for any template in the settings.xml file, enhancing the websites images and quality.

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United States
100 E. San Marcos Blvd.
Suite 400,

San Marcos, CA 92069, USA
T. +1 (203) 517 0720
F. +1 (646) 390 1438
United Kingdom
77 Oxford Street
London, W1D 2ES
T. +44 (0) 203 214 3196
F. +44 (0) 207 192 4133
Spain
Passeig D'Amunt, 7,
08024 Barcelona
T. (+34) 932 131 490
F. (+34) 933 961 876
Portugal
Avenida Jose Gomes Ferreira 9
Miraflores 1495-139 Lisboa
T. (+351) 21 036 0900
F. (+351) 21 096 2710