Webinar Details

Date: March 15th, 11AM ET
Duration: 90 minutes
Presenter:

Joseph E. Buhler

My involvement in the largest e-commerce vertical – online travel – started back in the mid ’90s. Ever since, I’ve tried to stay on the leading edge of what is happening on the web.
In addition to buhlerworks, I work as Senior Destination and Social Web Marketing Analyst for PhoCusWright, the travel industry research authority on how travelers, suppliers and intermediaries connect, delivering high quality research on the evolving dynamics that influence travel, tourism and hospitality distribution and producer of high-profile executive conferences.
My previous experience, going back a few decades, has been in destination marketing, tour operations, retail travel and the airline industry.
I have been responsible for a major tourism destination portal project and have worked in the management team of the first web based tour operator to offer customer designed dynamic packages.

Why should you attend

The days of one way marketing communications by megaphone are long gone!
Today you need to Engage with customers. This requires, first of all the right corporate culture and attitude of openness. To succeed in this brave new world where markets are conversations, customers are in control of your brand and transparency is total, you need expert advice and support.
To get you started on the path to smart, successful marketing on the social web requires
a three step process, no short cuts, no quick fixes.

In this webinar you will learn

• Revisit the basic Social Media tool.TripAdvisor (still #1), YouTube (Search Engine #2), Facebook, Twitter, and blogs –What you need to know.
• Tested and successful techniques to bring attention to your brand. Which social media tools you should be using and why, and who shouldn’t bother.
• How to build a successful strategy to generate more direct bookings
• Hands-on demonstration on how easy it is to use some of the tools

This session is jam packed with techniques, ideas and FREE resources you can start using immediately to bring attention to your brand and find paying customers. We’ve designed this webinar for the busy hotel executive:

• It’s short. Only 90 minutes of your precious time.
• It’s affordable. Only $49.00.
• It’s interactive. All your questions will be answered. (Note: post-session if time is not enough)

Technical Requirements: Internet connection and computer speakers for audio.