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A Modern Online Presence | episode 2

December 22, 2010 < 1 min read

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A Modern Online Presence | episode 2

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The importance of direct online bookings

In this week’s video “the importance of having a modern online presence” we talk to Hani Lashin– General Manager for the Al Jawhara Group, a fast growing hotel group from Dubai.

the Al Jawhara Group was part of a large presence from Dubai at the WTM in London. In this brief conversation with Han, he talks about the importance of the online channel for hotels . Hani’s hotels receive around 25% of their bookings through their hotels booking engine and they want to increase that number for 2012 to 45%. In Hani’s words “no one can live now without a booking engine!”. One big reason is no doubt the fact that direct online bookings are the cheapest bookings a hotel can get. They are cheaper than walk-ins! With increasing number of people connecting and discovering hotels via Facebook, not only one can save on commissions but also on marketing.

How to manage this new reality seems to be a major concern for today’s hoteliers. The good news is there are available solutions 🙂
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