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5 tips for a strong hotel facebook page

July 6, 2011 2 min read

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21 Comments
  1. Alicia Kan

    Great suggestions, especially on tagging photos. To point 4, Facebook has very stringent rules on competitions and sweepstakes on its platform. Liking a page to be eligible for a prize violates Facebook's promotions guidelines. Furthermore organising a promotion can only be done using a Facebook app. To check the rules, here's the link: http://www.facebook.com/promotions_guidelines.php

  • Rob Bender

    Some great points are mentioned in this article. One additonal option for a hotel Facebook page that can put your hotel above the competition is allowing a fan to make a hotel reservation directly from your Facebook page. [edited for commercial content]

  • Marco

    Try to visit "villa dall'Antonia" on facebook, it's my template for iframe + wordpress facebook pages. We're releasing this kind of products in italy. It doesn't actually have the news and offers native section, may be it is a lack

  • John Conner

    I'm tired of facebook! It' hard enough running one website.... Learning how to differentiate Facebook from your actual website is..... tiring. John

  • pedro.c

    @john The fact that you don't want to deal with this is exactly the reason why we built our Facebook solution that enables you to use the exact same content on your website and on your facebook page. Let me know if you need any help! ;-)

  • Joe I

    Excellent post! Definitely agree on the use of contest/promotions. In addition to the benefits listed in the post, the increased page activity and interactions created by promotions held on Facebook positively impacts the page's EdgeRank, which means that content from the page is likely to be shown to more Facebook users more often! Alicia - You're right about Facebook's promotions guidelines. It's also important to make sure an attorney reviews the rules, terms and conditions so that the contest or sweepstakes sponsor and administrator don't run into unintended issues. We successfully run Facebook promotions for clients all the time leveraging a custom Facebook app - but it's important that you get it right to make the biggest impact for the client and to stay out of trouble.

  • Martin Soler - wihphotel.com

    Some good suggestions here. The key element on Facebook however is BE HUMAN, cut the "officialness" out of your communications on social networks. Respond, make good mistakes (touchy concept) and be human. Nobody wants to follow a FB page that's all about self-promotion and as stiff as an official website.

  • Great post! The incorporation of regular image posts are a great way for hotels to engage with consumers. It gives their audience the opportunity to visualise the hotel so they can make a more informed decision before they make a purchase.

  • Giselle

    Thank the person for taking the time to contact you, and do your best to provide a helpful answer to their question. The recipe for Facebook marketing success is simple: increase your fan base, then provide your followers with useful information so that they want to come back often. Apart from ads, the business page can be created to enrich the product.

  • search engine

    Greetings! Very useful advice in this particular post! It's the little changes that produce the most important changes. Thanks for sharing!

  • philips

    I think that this is a great article having useful suggestions / tips how to design hotel facebook. These great tips make your page a different look that could not seen before.

  • floor protection

    Thanks for finally talking about >5 tips for a strong hotel facebook page - GuestCentric <Liked it!

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  • hotelvu

    A motivating discussion is definitely worth comment. I do think that you should publish more about this subject matter, it might not be a taboo subject but typically folks don't speak about these subjects. To the next! All the best!!

  • Wollermann Business Brokers

    If you are dealing in hotel business it is important to maintain your online reputation. Thank you for sharing the tips and post.

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