The Revenue Management Series

Welcome back to the Revenue Management Series, today I am going to share with you some tips about how to effectively promote your hotel in Twitter.
Twitter is one of the major social media networks that simplifies conversations to 140 characters. And reaches an audience of 160,000,000 users. It is very important for a business to be part of this phenomenon because a single message will be visible to millions and millions of people.

Have success in Twitter in 3 simple steps

read more…

Enhance customers in Facebook

Last week I came across a very interesting Facebook initiative of a property in Finland. They created a special offer on their Facebook business page that targeted people with flight problems caused by the volcano in Iceland. The property posted a message announcing a 50% discount to all passengers whose flight had been cancel due to the eruption of the volcano. The result of this initiative was an increase in people that like and follow Dream Hostel Facebook business page.  This creates a snowball effect on the property’s brand because now friends of friends of friends are going to know about this property and consider it when traveling to Finland. Its important to see opportunities to expand your brand in difficult situations, especially when they don’t take a lot of time and effort.

Do you want to learn more about how to enhance your social media? take a look at The Social Media Series and The Revenue Management Series II Social Media and Rate Recovery.

Norm Rose Senior Technology Analyst from PhoCusWright, talks about the impact of social media in the travel industry. Social media is already having a huge impact in the travel industry. The way people plan for their trips is changing thanks to all the social media channels out there, specially TipAdvisor, Facebook and Twitter. The travel experience for everyone becomes more personal because people are sharing a lot more information: where they are, likes and dislikes etc…One of the many advantages of social media is that it connects the hotelier and the customer, allowing a direct conversation between them.There are many social media channels for hotels that should be use by hoteliers, this is the best way for them to advertise their differentiation and increase customer loyalty.

You can watch Norm Rose in HD here

Job opening for Graphic Designer

Are you a dynamic, innovative, fun and responsible Graphic Designer seeking to work in a company that offers the best cutting edge technology for the hotel industry?  GuestCentric’s Product management team is looking for star people like you to join them in the Lisbon office.

Responsibilities

• Create and develop user interface designs, specifications and usability storyboards
• Support usability research efforts and recommend UI enhancements
• Set high levels of UI innovation with the collaboration of internal creative and technical teams
• Design and build web prototypes
• Create and maintain a set of design guidelines to ensure high levels of usability

Read more about the requirements and benefits

How to apply: Send your cover letter and resume to hr@guestcentric.com with the subject line: Position: PLM Designer. We will only consider prospects that include in the cover letter the expected annual salary before tax.

John Walsh Vice President of Goby talks about the how social media is a powerful viral tool that if use properly can have a big influence in the success of a business. For the travel industry is no different, with the help of social media channels like Twitter and Facebook hoteliers are able to engage in conversations with customers and learn more about their preferences.

You can watch John in HD here

The Revenue Management Series – Social Media & Rate Recovery

Dear friends,

For reasons beyond our control we are forced to make some changes on the publishing dates for the last three videos of the Revenue Management Series.

• How to promote your hotel on Twitter – to be published April 8, 2010 April 29, 2010
• The importance of social media for hotels – to be published April 15, 2010 May 13, 2010
• Monetize your hotel social media channels – to be published April 22, 2010 May 27, 2010

We are very sorry for this inconvenience. Stay tuned for more interesting information coming up soon.

In this video James Filsinger CEO of Money Direct, talks about how social media is revolutionizing the way people are connecting. The social media channels are an important tool because they help people stay connected, with one simple click, 140 characters or a post you can let the world know where you are, where you stayed, what you ate, what you saw etc… This important aspect of social media can be taken into the advantage of the hotels since it provides a faster and easier way communication between the hotels and millions of people resulting in an increase of brand exposure.

You can watch Claude in HD here

The revenue management series

Welcome back to the Revenue Management Series season II, in this new series we talk about how to use social media channels to achieve rate recovery for hotels. In this video we are going to focus on how to effectively promote hotel in Facebook. As some of you know Facebook is the most popular social media channel in the web with over 400 million active users around the world. Facebook provides an easy to use platform where you can share information like comments, pictures, videos links etc. with friends. The advantages of using Facebook as part of marketing strategy are many, specially when one single message can be distributed among millions and millions of people. And is also a practical way to have two-way conversations with customers to create ongoing relationships.

Learn more here

Welcome back to the social media series. In this video Claude Walton Director of Language Weaver, talks about the important role that social media plays in the online searching preferences of travelers. Due to the easy interaction, travelers are using social media channels as a communication outlet with hotels. Because of this hoteliers must actively participate in this channels and provide good and useful information to their visitors. Social media is here to stay and as the number of users keep growing the travel industry will also have to go social.

You can watch Claude in HD here