GuestCentric - Hotel website & booking technology

Archive for May, 2009

THE MELIA PALACIO DA LOUSA BOUTIQUE HOTEL ADOPTS GUESTCENTRIC SYSTEMS AS THEIR ONLINE SERVICE PROVIDER

Tuesday, May 26th, 2009

Melia Palacio da Lousa Hotel launches brand new interactive website and innovative booking engine

USA and Portugal – Melia Palacio da Lousa Boutique Hotel, is Portugal’s first boutique hotel of the hotel chain Sol Melia, uses GuestCentric Systems innovative service to optimize their online presence and increase their direct online bookings. GuestCentric’s integrated service provides high-end tools for online marketing and distribution at affordable prices to independent hotels.

During this time of economic crisis the trends of the travelers are changing, as time goes by there is more demand for online services. Says Pedro Colaco President and CEO of GuestCentric Systems. “It is crucial that hoteliers take control of their offer and that they provide their customers with high-end online services.”

With the use of the best technologies, the new website provides customers all the necessary information about the property and ensures a secure service to make online reservations. GuestCentric platform creates an attractive property display using the industry best practices and intensive usability test, providing the visitors with a unique experience. With GuestCentric’s unique InstantHotel Technology, Melia Palacio da Lousa Boutique Hotel can have full control of their own website, update and edit information whenever is needed.

Since our Hotel is the first hotel from the chain Sol Melia of its class in Portugal we wanted to make sure that our customers received a unique experience not only while staying with us but also while navigating our website and making their reservation. GuestCentric immediately understood our necessities and provided us with the tools to guarantee a unique experience to our guest.” Said Pedro Mendes, sales executive Melia Palacio da Lousa. “GuestCentric service simplifies the life of hoteliers, the service is very easy and fast to use at affordable prices. With GuestCentric service we have control our website.”

With GuestCentric integrated platform Melia Palacio da Lousa Boutique Hotel can now offer the rich, secure and interactive online experience. The innovative booking engine offers visitors a fluid shopping experience with a calendar overview that shows up to 550 days of real-time room availability and pricing information, visitors are guaranteed to find the best available rates when booking online. The new one-screen booking engine decreases the reservation abandon rate by offering a simple and faster booking process.

The Melia Palacio da Lousa also provided with a full featured reservations platform that simplifies the management of the online and offline reservations and maximizes revenue.

Lastly, through the promotion channel the hotel can reinvent their offer. The special offers feature allows the hotel to create promotions with yielding restrictions like max and min stay, advance payment, sell limit and specific dates.

Two weeks after we contacted GuestCentric our new website was ready to be published. We are very satisfied with the progress of our online service, in one month we increased the number of website visitors and due to the interactive booking engine the reservation abandon rate has decrease.” Said Pedro Mendes

About Melia Palacio da Lousa Boutique Hotel

The Melia Palacio da Lousa, the country’s first boutique hotel, is an emblazoned eighteenth century property, recently transformed into a four star hotel, which combines the charm of historic environments to advanced technology. The building is classified as historical heritage and offers ideal conditions to relax and enjoy an exquisite treatment, in a scenario guided by the need for refinement and style.

For more information visit: http://www.palaciodalousa.com

About GuestCentric

Headquartered in Stamford, CT with offices in the UK and Portugal, GuestCentric Systems is a Software-as-a-Service provider that revolutionizes the way independent hotel operators compete for customers with larger players in the travel industry. Its online marketing and booking platform offers a simple and cost-effective way for hoteliers to create a professional web display of the hotel property, integrate direct booking and online marketing capabilities to increase online bookings, lower expenses and develop long-standing relationships with guests.

For more information visit: http://www.guestcentric.com

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Hotel operators must find cost effective ways to increase bookings and drive guests to their hotel

Tuesday, May 19th, 2009

It’s not a secret that the economic crisis is affecting the travel industry. According to a recent study released by PhocusWright (http://www.usatoday.com/travel/news/2009-04-28-online-travel-decline_N.htm), 2009 online travel bookings will experience a 3% drop for the first time in 10 years. Now, more than ever, hoteliers must be able to reinvent their offer constantly and instantly to compete for customers.

By creating special offers on your hotel website you create an incentive for travelers to choose your hotel over the competition, optimize your SEO and most importantly you can sell stressed inventory. “Despite the economy, travelers are trading down, not out. Consumers are seeking out packages to book, staying fewer nights, and comparison shopping online to save money“. Said Peter Yesawich President and CEO, Y Partnership during the third virtual Resort Conference webinar session (http://www.hotelmarketing.com/index.php/content/article/traveler_sentiment_index_going_up/)

Through the use of the special offers or promotions channel hoteliers are able to increase guest numbers, attract specific customers by creating packages targeting particular markets, boost sales, compete effectively and reward loyal customers. “Being able to reinvent our offer according to our needs has had an impact on the success of our direct online reservations, especially since 20% of our online reservations come from our special offers” said Lindsey Wise, sales coordinator for Hotel Aiken a 67 room independent property that is using GuestCentric Systems service.

It is important that once your special offer is created you promote it on different internet channels. You can create a press release announcing the launching of your new offer at no cost on free distribution centers, accordingly to your target audience (among others; PrLog, PrCanada, Free Press Release) Also you can create a blog to announce important information about your property. Remember the internet is a very powerful tool that can help you promote your property; you just need to take time to explore it.

To learn more about GuestCentric Service go to Tour

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GuestCentric in ConnecticutPost

Monday, May 11th, 2009

connpost com business GuestCentric in ConnecticutPost

GuestCentric finishes McAfee certification

GuestCentric Systems, Stamford-based software-as-a-service provider for the independent hotel industry, has completed its McAfee Secure certification. GuestCentric is the first software-as-a-service vendor in the hotel industry.

McAfee tests and certifies daily that GuestCentric’s service exhibits no vulnerabilities, dangerous content or links that could expose consumers’ computer and personal information to malicious use.

With offices in the United Kingdom and Portugal, GuestCentric Systems offers an online marketing and booking platform as a way for hoteliers to create a Web display of the hotel property, integrate direct booking and online marketing capabilities to increase online bookings, lower expenses and develop relationships with guests. (see article)

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